Email Marketing

There’s an oft-quoted statistic in digital marketing circles that the ROI for email marketing is upwards of $36 for every $1 spent. It’s a powerful one, to be sure — but Read more…

We’re living in the age of social media. That means the tried-and-true B2B marketing tool — the email newsletter — is out, right?  Au contraire!  Socials are an important part Read more…

Email marketing is a great way to promote products and services, advertise sales and stay connected to your audience. But given the vast variety of email marketing platforms out there, how do you pick the one that’s best for your business’ needs? When making this decision, there are a few important factors to consider.

Your company's email newsletter has the potential to be an incredible lead generation tool. If you want to be an email conversion commando, you'll need a killer email template. In the world of email marketing, a killer template doesn't incorporate all the latest shiny bells and whistles.  On the contrary, the best email newsletters follow these…

One way to attract new customers (an integral part of any business and the inbound marketing process) is to meet said customers where they live: in their inbox. There are various forms of email correspondence, but for the purpose of this blog, we’re discussing company newsletters specifically — that is, emails that contain a variety…

Blame social media, texting, RSS feeds, blogs, instant messaging, or just the passage of time: E-mail open rates are steadily declining. The reason, some say, is that e-mail is a Read more…