If a blog post goes live on your website but nobody sees it, does it make a sound?
It definitely doesn’t make a positive impact on your ROI.
Getting your content in front of potential prospects and customers takes far more than just building it and hoping they’ll come. It takes a strategic approach to content promotion, a critical digital marketing tactic that includes:
We use a variety of tools and techniques to research industry-specific influencers by factors such as relevant keywords, domain authority, social media following size, monthly traffic and willingness to share content.
We’re looking for big and medium-sized fish — influencers who make reaching out worthwhile, but who aren’t so famous that they’re impossible to reach. Another awesome audience: B2B trade publications, many of which are hungry for content from subject-matter experts — and we’re happy to provide it.