Account-Based
Marketing That Puts Your Best Prospects First
Focused campaigns designed to target your highest-value prospects using smart strategy, sharp content and one-to-one outreach.
Q: What Is ABM?
A:
Account-based marketing flips the script. Instead of casting a wide net and hoping something sticks, you go after the accounts you want most and speak directly to the people who can say yes.
We help you build the short list, and then craft the strategy, content and outreach to win them over.
ABM ensures sales and marketing aren’t operating in silos. They’re teaming up to hit the target.
Why It Works
ABM is built for efficiency. You focus your message and budget on the deals most likely to close. That means better ROI, shorter sales cycles and fewer wasted hours chasing the wrong opportunities.
The m3 Approach: Content + ABM = Better Conversions
ABM without strong content is just another cold pitch.
We make sure every asset — from custom landing pages to LinkedIn sequences — speaks directly to your top accounts. It’s written by journalists, built for the funnel and optimized to convert.
No filler. No guessing. Just the right content for the right people at the right time.
our ABM approach
As with everything else we do, it all starts with a strategy. Who do you want to go after and why? What do we know about them? What can we learn about them with the tools we have available?
That strategy gets woven into a long-term engagement plan, inclusive of the target account, type of business, content type, engagement channel and more. We can also work with you to establish a scoring system to help evaluate the effectiveness of each touch.
It can take an average of 7-13 touches to land a conversion, which means it’ll take some time to see the results. But once you do, you’ll get exceptionally strong, long-lasting partnerships for your business — and repeat customers.
thecontent connection
How does content feed into account-based marketing?
Consider a carefully timed sequence of email templates that sales customizes and sends to targeted prospects directly via LInkedIn Navigator. Or landing pages promoting premium content (lead-generation offers) and personalized to each prospect. Or relevant, handpicked white papers and info sheets that sales can use to inform and engage prospects throughout the buyer’s journey about how your business solves their problems.
Ready to learn more about how content connects with account-based marketing? Schedule a consultation today!
Case Studies
Earth 911 Reaches 30 Million Page Views And 350,000 Social Followers
m3 Fuels Staggering 611% Increase In Calls For Rainbow Muffler & Brake
Account-Based Marketing Resources
Marketing Insights
4 Big Benefits Of Hiring A Digital Marketing Agency
SEO Tips
15 Proven Ways To Increase Website Traffic
Marketing Tactics
5 Spooky Marketing Tactics That Will Scare Prospects Away
Marketing Tactics
5 Spooky Marketing Tactics That Will Scare Prospects Away
