Today’s successful B2B companies rely less on traditional advertising and more on inbound marketing, an unbeatable way to reach prospects — not by interrupting them with ad pitches, but by providing valuable, engaging information at every stage of the relationship. This steady flow of content attracts visitors, generates leads, nurtures prospects, delights members — and helps build awesome businesses.
Think of inbound marketing services as a subset of content marketing. While content marketing uses … well, content … to help you meet your business and marketing objectives, inbound marketing services focus more specifically on lead generation and nurturing. Inbound marketing includes:
Lead generation (attracting visitors to the site)
Search engine marketing and organic SEO
Inbound marketing services start with content and resources that your prospective customers are actively searching for. Once those prospects opt in to obtain that content, we continue delivering exceptional content to educate, convert and delight.
next stop: awesome
Visitors, leads, new customers and brand ambassadors. When it comes to inbound marketing, that’s the big picture. That’s the end game.
And that’s what madison/miles will provide for you: a lead-generation and lead-nurturing machine fueled by content; accelerated by SEO, social media, PPC and more; and driven by a team of digital marketing experts.
And, to pound the bejeezus out of this metaphor, we’ll use your business and marketing objectives as our roadmap along the way.
Our destination: The intersection of content and commerce.
Are you ready for awesome? Let’s get going.
(Please keep your hands and legs inside the vehicle; we’re gonna be going fast.)