Healthcare Technology Marketing | The Top 3 Challenges

The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition […]

Ad Sales & Strategy, blog, Content Marketing, Digital Marketing Agency, Healthcare

What Are the Best Digital Marketing Agencies in Dallas-Fort Worth?

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Finding the right digital marketing agency can be a lot like finding the right match on a dating site: You want someone who is going to be attentive, understanding and will listen to what you want for the future, not just talk about what they’ve done in the past. You want them to be located close enough that you can sit down and meet them face to face, and they should be eager to go the extra mile to make you happy. And, of course, you want to make sure that they’re as fabulous in person as they appear to be online.

Content Marketing, Inbound Marketing

How to Create a Marketing Map for Your Clients

 

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You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure.

Content Marketing Institute reports that 62% of the most successful content marketers have a documented strategy in place and 72% of successful marketers said strategy was a major contributor. Surprisingly, while most B2B marketers have some sort of strategy, only 35% have a documented strategy.

Every marketer needs a well-documented strategy to accomplish the goals. This strategy, which should be developed with your client, outlines what kind of results you want for your clients and how you’ll achieve them.

When creating a content strategy for clients, a marketing map can help document exactly what you’ll be doing and how it will improve your client’s business.

Content Marketing, Inbound Marketing

4 Benefits to Hiring a Local Digital Marketing Agency

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You know you need a digital marketing agency to help you generate leads, attract customers, manage your social media pages, write and send your emails, write your blog posts and secure backlinks on high-authority websites.

But you aren’t sure whether you want to hire a local digital marketing agency or go with another company that’s not in your backyard. While there are numerous considerations to weigh when choosing which marketing agency to work with, working with a local agency has several advantages.

Here are four benefits of hiring a local digital marketing agency to handle your marketing needs.

Content Marketing, Inbound Marketing

Stale Content? What to Do When It’s Time to Shake Things Up

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Being “on brand” all the time can actually be a bad thing. It’s the equivalent of a wallflower who stays in her comfort zone, never branching out to new social groups. Innovative marketers know how to produce content that balances creativity and commerce by embracing failure, pushing limits and continuously testing new possibilities. Marketers who suspect their content is going stale can ramp up strategy by following innovators’ leads and learning to:

Content Marketing