Traditional sales tactics and digital marketing alone aren’t enough to connect with challenging B2B healthcare prospects. Networking and relationship building will add to your success, but you’ll need more than that. Reaching key stakeholders in this field requires smart alignment between your marketing and sales teams. And one of the most essential ways they can […]
Account-based marketing (ABM) is one of the most effective B2B marketing and sales strategies. The fundamental idea is simple: Stop wasting time pursuing unqualified leads. Instead, target high-value accounts that would make excellent customers. ABM is especially effective when powered by content marketing. Marketing and sales teams that take an ABM approach together can be […]
Consumers use search engines more than 3 billion times a day, so if you’re running a business, search engine optimization (SEO) is vital to your success. Learning all the terms and tactics used in SEO can be overwhelming, but don’t worry. The good news is that you don’t need to “speak geek” to understand SEO […]
Social media and SEO have a complicated relationship. Google and other search engines flip back and forth when it comes to how much of an impact social media should have on search engine results pages (SERPs). But while they decide, social media is already impacting businesses’ online traffic. Social Media and SERPs For now, individual […]
“SEO is too expensive for businesses with small budgets!” As an agency that offers SEO services, we hear this misconception often. And sure, you could easily spend thousands of dollars a month on SEO services — but you don’t have to. By being strategic about where you use your marketing funds, you can work on […]
The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition […]
The landscape of print journalism has changed dramatically over the past decade as more content has moved online. While print journalism has played a vital role in America’s history, and newspapers were a huge industry in our country by as early as 1800, the rise of the internet has changed the way stories are researched, presented and consumed.
Finding the right digital marketing agency can be a lot like finding the right match on a dating site: You want someone who is going to be attentive, understanding and will listen to what you want for the future, not just talk about what they’ve done in the past. You want them to be located close enough that you can sit down and meet them face to face, and they should be eager to go the extra mile to make you happy. And, of course, you want to make sure that they’re as fabulous in person as they appear to be online.
You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure.
Content Marketing Institute reports that 62% of the most successful content marketers have a documented strategy in place and 72% of successful marketers said strategy was a major contributor. Surprisingly, while most B2B marketers have some sort of strategy, only 35% have a documented strategy.
Every marketer needs a well-documented strategy to accomplish the goals. This strategy, which should be developed with your client, outlines what kind of results you want for your clients and how you’ll achieve them.
When creating a content strategy for clients, a marketing map can help document exactly what you’ll be doing and how it will improve your client’s business.
You know you need a digital marketing agency to help you generate leads, attract customers, manage your social media pages, write and send your emails, write your blog posts and secure backlinks on high-authority websites.
But you aren’t sure whether you want to hire a local digital marketing agency or go with another company that’s not in your backyard. While there are numerous considerations to weigh when choosing which marketing agency to work with, working with a local agency has several advantages.
Here are four benefits of hiring a local digital marketing agency to handle your marketing needs.