on being a content-driven digital marketing agency — and why it matters

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Our Content-Driven, Data-Informed Promise

We Start With Stories

OUR CONTENT-DRIVEN PROMISE
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We Take an Audience-Centered Approach

Stories Come First, But Our Decisions Are Always Informed by Data

Data
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We’re All About Search Engine Optimized Content

We Have a Conversion-Focused Strategy

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We Value Long-Term Relationships

How This Drives the Way We Work

The way we do things looks a little bit different. And that’s by design. 

Assembling editorial boards; using credible sources; gathering and synthesizing information to give readers a big-picture perspective and an up-close analysis; rigorously editing content; and creating brand-specific franchise pieces — it’s all part of the way journalists work. And it’s the way we work.

This journalistic approach isn’t just a differentiator; it’s a paradigm shift that shapes our work, enriches our relationships with clients and, ultimately, drives our (and your) success.

Here’s how our journalistic backbone shows up in your marketing strategy: 

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We’re storytellers first.

At the core of every product, service and business is a story. No matter how many keywords you stuff into a blog, if your audience can’t find the narrative, you’ve already lost them. We find the story that resonates, captivates and connects — then we use data to make sure your audience sees it.

We trust your audience.

We don’t write for any old audience; we write for your customers and prospects. We get to know them and communicate as humans to humans. It’s simple: Don’t dumb it down, and don’t pander.

We market with purpose.

Content for content’s sake? Not a chance. Every piece we craft has an express purpose for existing and provides value to your audience. We don’t just mindlessly promote; we inform, engage and help your customers.

We have a perspective.

While we don’t throw out baseless opinions, we also don’t simply regurgitate the same old content you can find on the web. Instead, we create stories with a unique perspective (yours) and voice (also yours), built on insight, data and a deep understanding of the topic at hand.

We’re committed to accuracy, deadlines and adaptability.

Think of these as the journalist’s triple threat. Fact-checking is second nature, deadlines are non-negotiable and developing subject matter proficiency is a must.

what this means for you

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Increased Brand Recognition and Trust

A content-focused approach promotes brand visibility and fosters trust among potential customers. When content is relevant, clear and authentic, it helps position the business as an industry authority. This can result in more organic traffic, stronger customer relationships and increased conversions.

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82% of consumers feel more positive about a company after reading custom content.

(Demand Metric)

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Improved SEO Rankings

High-quality, informative and relevant content increases a website’s chances of being found by search engines. The more consistent and engaging your content, the better your search engine rankings, leading to greater visibility.

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Companies that publish blogs get 55% more traffic and have 434% more pages indexed by search engines.

(HubSpot)

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Enhanced Customer Engagement and Retention

Stories that resonate with your target audiences’ needs, desires and pain points enhance customer engagement. Engaged customers are more likely to become repeat customers and brand ambassadors.

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83% of marketers deemed content marketing the most effective strategy for demand generation.

(Content Marketing Insutitute)

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Higher Conversion Rates

Good content generates more website traffic and visitors who stick around longer and keep coming back. But it also leads to higher rates of conversion. With content that inspires action, you can expect a tangible increase in conversion rates over time.

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Companies that put their primary focus on content marketing increased their website conversion rates by more than 5x.

(Aberdeen)

your story starts here

Information is abundant, and attention is scarce. But in a digital world filled with noise, we offer clarity. We craft content that not only speaks but also listens. 

your story starts here