m3’s Awesome blog Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more. Sort by Topic: Categories Select Category Ad Sales & Strategy (1) Blogging (10) Content Marketing (47) Design (7) Digital Marketing Agency (29) Email Marketing (5) Featured Case Studies (2) Healthcare (6) HubSpot (6) Inbound Marketing (18) Mobile Apps (1) News (3) Pithy Picture Post Pfriday (1) PPC (4) Print (1) Professional Development (5) Sales and Marketing (12) Sales and Marketing Alignment (1) Sales Enablement (3) Sales Strategy (14) SEO (19) SEO Tips (4) Social Media (17) Uncategorized (4) Video (6) Websites (10) Writing (5) Writing and Editing (1) Never miss our latest Awesome Practice! Subscribe here: Social Media How to Create a B2B Social Media Strategy in 9 Easy Steps In today’s business environment, B2B companies must have a social media strategy in place to succeed. To get started with B2B social media, follow these nine steps for creating a documented and thorough social media strategy.Read more Sales and Marketing How Marketing Automation Can Help Your Sales Team Sure, marketing automation is technically for marketers (it’s right there in the name). But marketers don’t operate in a silo (or at least they shouldn’t). Good marketing automation has benefits...Read more Inbound Marketing What Is Account-Based Marketing and Why Should You Try It for Your Business? Account-based marketing (ABM) isn’t new, but it’s gaining traction around the digital marketing watercoolers (online and in-person). So what is ABM? The definition we like best comes from the ABM...Read more Sales and Marketing 7 Dos & Don’ts for Creating Effective Sales Collateral Effective sales collateral is any piece of content that supports the sales process. Back in analog times, that meant things like brochures, sales sheets and catalogs. While print still has...Read more Design 5 Design Tips for Creating an Award-Winning Infographic Ah, the infographic. That darling of the design department. That perennially persuasive portmanteau. Infographics have become increasingly important to digital marketers. According to the Content Marketing Institute’s annual B2B trend...Read more Email Marketing How to Create a Newsletter That Connects With Your Audience (and That They’ll Actually Read) We’re living in the age of social media. That means the tried-and-true B2B marketing tool — the email newsletter — is out, right? Au contraire! Socials are an important part...Read more Blogging 4 Qualities in Our Top-Ranking Blog Content (and How to Use Them in Yours) Blogging can feel a little bit like screaming (or typing) into the void. How do you know if your lovingly crafted content is connecting with readers? Is your post generating...Read more Social Media Video Why You Should Be Sharing Video on Social and 4 Easy Ways to Get Started A thumb stopper refers to “a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice.” Thumb stoppers...Read more 1 2 3 … 39 Next »