Last summer, Cleveland-based Rainbow Muffler & Brake contacted madison/miles media after finding us through our blog and looking into our digital marketing services. The company’s marketing efforts were underperforming, and it needed more leads (in the form of calls, specifically) for its six locations.
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While many of the tactics used in traditional marketing can be applied to healthcare marketing, there are certain ways that healthcare marketing stands apart. One big differentiator is that healthcare customers often begin looking for information when it’s more urgent, so it’s critical to be able to provide them with the kind of precise, targeted […]
There’s a bit of debate around doctors interacting with patients or potential patients on social media platforms like Facebook, Twitter and Pinterest. In general, the two schools of thought go something like this: Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician burnout. Plus, there’s […]
If you’re thinking about setting up social media accounts for your medical practice — or if you’ve already done so but aren’t sure what to do now — take heed. We’ve listed some quick and dirty do’s and don’ts for health care providers who need some help keeping those Twitter, Facebook and Instagram streams flowing with great content.