m3’s Awesome Blog

In today’s business environment, B2B companies must have a social media strategy in place to succeed. To get started with B2B social media, follow these nine steps for creating a documented and thorough social media strategy.

Sure, marketing automation is technically for marketers (it’s right there in the name). But marketers don’t operate in a silo (or at least they shouldn’t). Good marketing automation has benefits...

Account-based marketing (ABM) isn’t new, but it’s gaining traction around the digital marketing watercoolers (online and in-person). So what is ABM? The definition we like best comes from the ABM...

Effective sales collateral is any piece of content that supports the sales process. Back in analog times, that meant things like brochures, sales sheets and catalogs. While print still has...

Ah, the infographic. That darling of the design department. That perennially persuasive portmanteau.  Infographics have become increasingly important to digital marketers. According to the Content Marketing Institute’s annual B2B trend...

We’re living in the age of social media. That means the tried-and-true B2B marketing tool — the email newsletter — is out, right?  Au contraire!  Socials are an important part...

Blogging can feel a little bit like screaming (or typing) into the void.  How do you know if your lovingly crafted content is connecting with readers? Is your post generating...

A thumb stopper refers to “a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice.”  Thumb stoppers...