In the healthcare industry, many people are involved in the decision-making process. These individuals have different roles, goals and agendas. Because of this, it’s hard to know who to target and even harder to know which tactics and channels to use to reach them. Fortunately, there are some strategies that will help you along the […]
Consumers use search engines more than 3 billion times a day, so if you’re running a business, search engine optimization (SEO) is vital to your success. Learning all the terms and tactics used in SEO can be overwhelming, but don’t worry. The good news is that you don’t need to “speak geek” to understand SEO […]
Many business owners shy away from diving into what SEO (search engine optimization) can do for their businesses because they fear it’s too highly technical and expensive to implement. As a business owner with a lot on your plate, learning the ins and outs of SEO may not fit into your packed agenda, but the […]
Social media and SEO have a complicated relationship. Google and other search engines flip back and forth when it comes to how much of an impact social media should have on search engine results pages (SERPs). But while they decide, social media is already impacting businesses’ online traffic. Social Media and SERPs For now, individual […]
