November 18, 2020Outsourcing Content: Go with a Content Marketing Firm or an Ad Agency? Companies looking to outsource the creation of content may be wondering: Should we open up bidding to content marketing agencies or offer the work to our usual ad agency? Both agencies are crucial for attracting...Read More
September 23, 20194 Tips for a Foolproof Discount Pricing Strategy Base image by Allison McDonald (Creative Commons) How would you answer if you received an email asking, “What’s the biggest discount you can give me?” 10%? 15? 20? Depending on your margins, all of those might be an...Read More