September 10, 2019Lessons in Long-Form Content from the Boy with Half a Brain How does reading from a screen affect our concentration, empathy and engagement with what we're reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about...Read More
October 1, 2019Stale Content? What to Do When It’s Time to Shake Things Up Being “on brand” all the time can actually be a bad thing. It’s the equivalent of a wallflower who stays in her comfort zone, never branching out to new social groups. Innovative marketers know how...Read More