We Tell Stories That
Content Marketing Strategy
It all begins with a cross-platform plan to drive your messaging and new business.
Blog posts, magazine articles, videos, e-books, Facebook pages—it’s all content. Are you content with yours?
What Is Content Marketing?
First, here’s what content marketing is not: It’s not
It’s not a full-page display ad buried in someone else’s publication that you hope gets noticed. It’s not another unwanted marketing message blindly sent out to a mass audience. And it’s not an old-school advertisement talking at people about the benefits of products that they’re not interested in yet.
So what is content marketing?
It’s about providing useful, engaging content to attract and retain customers. It means continually helping your audience instead of hard selling them. It’s about marrying your marketing objectives with the information needs of your customers.
And no matter the type of content—from a 3-minute video or a 32-page publication to a 1,000-word article or a digital magazine — it’s about having real conversations with customers across media platforms to create not just short-term transactions but long-term relationships.