August 9, 2018How Does Pay Per Click (PPC) Work? A Beginner’s Guide Pay Per Click advertising (PPC) is one of the most technologically intimidating forms of marketing. After all, it involves new platforms, endless rows of data and a hoard of three-letter acronyms like CPA, CPC, CPM,...Read More
January 13, 2019Keeping Tabs: How Gmail’s Tabbed Inbox Affects Your Email Marketing The rollout of Gmail’s new tabbed inbox format last May led to all kinds of speculation about declining open rates and sales, but it wasn’t until recently that marketers had real data to evaluate to...Read More