Lead Generation Assessment

You don’t know who you are.

Everything you do as a marketer — from branding to goals to product launches — connects back to your company’s identity. If you don’t have a clear idea of who you are, your marketing efforts will likely be scattershot and ultimately ineffective.

28%
of brands have a documented content mission statement.(Content Marketing Institute  and MarketingProfs)

Do you know who you are as a company? *

We have a firm grasp of our identity and use it to inform all of our marketing efforts.

We have a mission statement, but I wouldn’t say it drives our marketing strategy.

We struggle with expressing and aligning our identity with our marketing.

You can’t seem to connect.

No matter what you try — and you’ve probably tried it all — engagement is low, and conversion rates are lower. Even if you have a vague idea of your target audience, finding where they are and what resonates amid a sea of digital noise feels like an impossible challenge.

57%
of B2B marketers cite creating  the right content for their  audience as challenging.(Content Marketing Institute)

How effective is your current content in engaging your audience and driving conversion? *

Very effective. This isn’t an issue for us.

We do OK, but it could always be better.

It is not effective at all, or we don’t track it.

You’re putting in maximum effort and seeing minimal results.

You and your team are working at a furious pace, but it seems like there’s never enough time in the day to get everything done — and not enough of a marketing budget, either.

40%
of marketers have a content strategy.(Content Marketing World)

How aligned are your efforts with your strategic goals?*

We’re in total alignment. We have a written strategy that we follow to a “T.”

We don’t have anything written down, but we try to take a methodical approach to producing content.

We don’t have the time or resources for a strategy. We’re making content and putting it out.

You’re not sure whether or not your content is working.

Without a solid framework that includes big-picture, quarterly and monthly goals, measuring the success of your marketing strategy is all but impossible. Without a clear ROI, it can be hard to justify more investment in marketing.

36%
of B2B marketers do not agree  that their organization measures content performance effectively(Content Marketing Institute)

How do you measure the success of your marketing initiatives?*

We track metrics like conversions, engagement and traffic.

We measure success by whether we get any new leads.

We don’t have a method for measuring content performance.

You (and your team) are on the verge of burnout.

You’re constantly juggling too many tasks and aren’t sure how you can possibly accomplish them all. This crazy workload makes it next to impossible to test and implement new tactics and best practices.

74.5%
of marketers are burnt out from lack of time for focused work (76.6% say more time for focused work would alleviate their burnout).(Reclaimai)

75%
of marketing and communications professionals experienced burnout in 2020.(Blind)

How do you cope with burnout? *

Implement new tools and processes to help with organization and prioritization for the whole team.

Try to deal with it on a personal level by taking more breaks and practicing self-care outside of work.

Head down, push through.

These are just five of the pain points modern marketers deal with on a regular basis. Now that you’ve identified where you fit, let’s get your results.

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Marketing Health Assessment

where does it hurt?

which common pain points are putting
your marketing strategy at risk?

Common Pain Points that Might be Putting Your Marketing Strategy at Risk

You don’t know who you are.

You can’t seem to connect.

You’re putting in maximum effort and seeing minimal results.

You’re not sure whether or not your content is working.

You (and your team) are on the verge of burnout.

These are just five of the pain points modern marketers deal with on a regular basis. Now that you’ve identified where you fit, let’s get your results.

Ready for the remedy?

These are just five of the pain points modern marketers deal with on a regular basis. Now that you’ve identified where you fit, let’s get your results.

Ready for the remedy?

METHODOLOGIES

SERVICES

Lead Generation Assessment

Marketing Health Assessment

where does it hurt?

which common pain points are puttingyour marketing strategy at risk?

Common Pain Points that Might be Putting Your Marketing Strategy at Risk

You don’t know who you are.

You can’t seem to connect.

You’re putting in maximum effort and seeing minimal results.

You’re not sure whether or not your content is working.

You (and your team) are on the verge of burnout.

These are just five of the pain points modern marketers deal with on a regular basis. Now that you’ve identified where you fit, let’s get your results.

Ready for the remedy?

These are just five of the pain points modern marketers deal with on a regular basis. Now that you’ve identified where you fit, let’s get your results.

Ready for the remedy?

which common pain points are putting
your marketing strategy at risk?