Inbound marketing allows you to create the information your audience is looking for and deliver your message in the way your customers want to receive it. You become a companion and guide on their buyer’s journey rather than one more voice trying to sell a product.
Instead of pushing out a message that you think potential customers want to hear, inbound marketing uses online content to pull those customers in. And when you deliver engaging, informative content, it gives them a reason to return — again and again.
You might have heard the term “inbound marketing” tossed around, but what does it really mean? In short, it brings together the sales and marketing process, creating a more seamless experience for the customer. Using targeted, carefully crafted content, inbound marketing solves problems, answers questions and provides the information they’re looking for.
Inbound marketing uses a three-stage methodology to grow business:
- Attract. Through the use of relevant content that is part of your overall content strategy, you’ll build authority and brand awareness — and draw in leads that become customers.
- Engage. Create a relationship with prospects by reaching them in the channel they’re most comfortable with and use automated tools to continue providing them with the content they’re looking for.
- Delight. Engaging with customers long after the sale allows you to turn them into brand ambassadors who will not only return to you when they need to make another purchase but will send other customers your way as well.