Inbound Marketing

The way companies find their customers has changed completely in the past few years. Traditional advertising doesn’t carry the weight it once did, and consumers are inundated with information from all sides. In a noisy, cluttered world, how do you capture the attention of customers and drive traffic to your site?

With inbound marketing.

Inbound marketing allows you to create the information your audience is looking for and deliver your message in the way your customers want to receive it. You become a companion and guide on their buyer’s journey rather than one more voice trying to sell a product.

Instead of pushing out a message that you think potential customers want to hear, inbound marketing uses online content to pull those customers in. And when you deliver engaging, informative content, it gives them a reason to return — again and again.

What Is Inbound Marketing

You might have heard the term “inbound marketing” tossed around, but what does it really mean? In short, it brings together the sales and marketing process, creating a more seamless experience for the customer. Using targeted, carefully crafted content, inbound marketing solves problems, answers questions and provides the information they’re looking for.

Inbound marketing uses a three-stage methodology to grow business:

Attract. Through the use of relevant content that is part of your overall content strategy, you’ll build authority and brand awareness — and draw in leads that become customers.
Engage. Create a relationship with prospects by reaching them in the channel they’re most comfortable with and use automated tools to continue providing them with the content they’re looking for.
Delight. Engaging with customers long after the sale allows you to turn them into brand ambassadors who will not only return to you when they need to make another purchase but will send other customers your way as well.

How We Do Inbound Marketing

As one of the leading inbound marketing agencies in the country, madison/miles media offers a full range of inbound services to help you connect your message to the right consumers at the right time. Whether that’s through email marketing, social media, blog posts, videos or e-books, we’ll help you develop the content and resources your customers are looking for.

To do that, we follow a proven process:

1

To begin, we’ll audit and analyze your content’s positioning from a strategic perspective.

2

Next, we’ll go deep to understand your company’s content marketing objectives and look at specific information needs for your industry — and identify opportunities that exist for you.

3

Once we’ve identified those opportunities, we’ll implement processes that allow you to deliver compelling, results-driven content, and we’ll measure the results so you can see what’s working best and let that inform your strategy.

4

As we monitor what’s working, we’ll recommend additional content-driven initiatives that will continue to attract your audience, drive revenue and increase brand awareness.

We use a combination of top-notch content and data-driven measurement so you can constantly refine your strategy to improve your results and boost your bottom line.

Hubspot Agency

One way that madison/miles media ensures results is through its partnership with HubSpot, the leading provider of software for inbound marketing. As a certified HubSpot partner, we can provide robust analytics and the information you need to make the most effective choices for your inbound strategy. Using all the tools available through this platform provides your business with a powerful methodology that is unmatched in the industry.

It’s not just about understanding HubSpot’s tools, though; every member of our creative team has earned his or her HubSpot inbound marketing certification so we know how to best nurture your inbound marketing program. Many of our employees have earned additional HubSpot certifications in areas ranging from social media to HubSpot software.

Working with an inbound marketing company that understands the buyer’s journey can help you scale your marketing, attract and close leads and create lasting relationships with customers. If you’re ready to see what we can do for you, let’s connect!

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“These guys go beyond the scope of what might be their obligation. They help us in so many ways that I feel like we can truly call them a partner because they have become an extension of our team.”