Get the Picture: How Infographics Can Improve Your Content Marketing Reach

Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.

Infographics are an effective way to deliver your content in short, bite-size pieces that are easy to digest and enjoyable to share. Studies reveal that 40% of people respond better to visual information than they do to plain text, and infographics are shown to boost web traffic by 12%. And, since 65% of people are visual learners, it makes sense to appeal to them with pictures as well as words.

Of course, you can’t just randomly slap some pictures on a page and explain them; that’s what scrapbooks are for. Effective infographics require careful thought, strategy and collaboration with designers. When done correctly, they can easily go viral and amplify your content marketing efforts. Let’s look at 11 steps you can take to make your infographics engaging and effective.