August 1, 2020Creating Buzz Through User-Generated Content Does your content engage customers, or simply broadcast at them one-way? According to Forbes columnist Christine Comaford, one of the most costly mistakes content marketers make is not getting their audience involved. Failing to have...Read More
January 13, 2019Keeping Tabs: How Gmail’s Tabbed Inbox Affects Your Email Marketing The rollout of Gmail’s new tabbed inbox format last May led to all kinds of speculation about declining open rates and sales, but it wasn’t until recently that marketers had real data to evaluate to...Read More