What is content marketing?
Let’s start with what content marketing is not.
It’s not interruption advertising. It’s not another unwanted marketing message blindly sent out to a mass audience. And it’s not an old-school advertisement talking at people about the benefits of products that they’re not interested in yet.
So what is content marketing?
It’s providing useful, engaging content to attract and retain customers. It’s marrying your marketing and business objectives with the information needs and wants of prospects and customers. It’s continually helping your audience instead of hard selling them.
And no matter the type of content — from a three-minute video to a 1,000-word blog post to a 3,000-word white paper — content marketing is about having real conversations with customers to create long-term relationships, not just short-term transactions.
Sounds awesome, right? Let’s get started.
Since 2010, we’ve been providing content marketing services for small- and medium-sized B2B companies. We help tell their stories. And via our sister company, m3Magazines, we even produce print magazines (yep, plenty of people still love print!).
Our award-winning team handles writing, editing, design, videography and more, earning distinctions like being named a Content Marketing Agency of the Year finalist by Content Marketing Institute and one of the nation’s Top Content Marketing Agencies by Agency Spotter.
If you’re not content with your content (see what we did there?), give us a call — and get ready to experience awesome.
Amazing content marketing results begin with the m360 Marketing Map — a detailed, actionable digital marketing strategy built to get results. And we’re talking about results where they matter most: your bottom line.
Part of what makes our agency different is our journalism-driven approach to marketing. Key members of our team have journalism backgrounds, which allows us to maintain the kind of high standards that are expected from professional journalists: accuracy, exceptional storytelling, rigorous attention to detail, adherence to deadlines and more.
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