Making your message stand out continues to become more challenging as more channels and outlets compete for your customers’ attention. Even if you have all the right content and are using your blog posts, social media, email newsletters and more, how are you making it stand out in this increasingly crowded digital world?
The rules of marketing have changed and, it often seems, they continue evolving every day. You don’t have time to stay on top of it all — but that’s OK. We do.
At madison/miles media, we know that creative marketing is both an art and a science, with the “creative” part being the art and “marketing” part being the science. It’s not just knowing what content is best for your brand and your customers; it’s knowing where to position it, when to offer it and how to measure its results. Armed with that information, you can better target your customers, increase web traffic and boost your ROI.
We’re excited to show you what we have to offer and explain how it can help you refine your marketing efforts and create a plan for your content that gets the results you’ve been missing.
Website Design and Development
If you’re like most companies, your website serves as a critical component of not just your marketing but of your entire organization. More than just words, pictures and programming, your site is a reflection of your values; an explanation of why your products and services are different; and a place to tell the story of your company and your employees.
That’s why website design and development doesn’t begin with mockups and wireframes, and it’s not just about choosing colors and fonts.
It’s about turning your company’s story into a site that serves as the center of your content universe.
We’ve designed and developed countless websites for clients ranging from small businesses to national corporations, so rest assured, we know our way around code, SEO optimization, WordPress, accessibility, usability, database integrations, and other critical tech-related issues.
But more importantly, we know how to build engaging websites that serve as a key part of the buyer’s journey. A place where prospects become customers. And customers become brand evangelists.
Looking for even more help with your website?
Our comprehensive m360 Website Program makes the day-to-day business of running your site a totally hands-off process for you. Besides design and development, we’ll handle everything it takes to get your site up and running, and to keep it performing at its peak:
- Domain name registration and renewal
- Website hosting
- Daily site backups
- 30-day backup archive
- Malware and security scanning
- Software updates
- 24/7 tech support
Print magazines are anything but old school. In fact, no other medium attracts and engages prospects and customers like print magazines.
For many companies, print magazines serve as a critical component in their marketing efforts, helping them reach new prospects and delight current customers in a way that no other content platform could.
And for many of our clients, thanks in part to our advertising sales services, these magazines are cost neutral or positive. That’s right: Their key marketing piece—one that’s delivered to tens of thousands of customers nationwide—actually costs them nothing.
We’ll Handle It All
Many companies find the notion of writing, design, printing and delivering magazines daunting, to put it mildly.
We’ve been producing top-notch, award-winning magazines for clients since the day we opened our doors (in fact, one of our co-founders launched his career decades ago in the magazine world). From writing, editing and design to advertising sales, print, postage and shipping, we’ll handle everything it takes to produce a magazine for your organization that gets results.
More than 91% of U.S. adults read print magazines.
The top 25 print magazines reach more adults and teens than the top 25 prime-time TV programs.
Younger adults are the heaviest consumers of print magazines.
Sometimes you don’t need a multiplatform content campaign or a whiz-bang website; you just need the venerable marketing go-to: a piece of printed collateral. From postcard notifications and dinner tickets to brochures and posters, printed collateral provides customers with a tangible representation of your brand and messaging. And if we’re already working with your company on its overarching content strategy, we’re in the perfect position to connect the dots between your brand identity and your printed deliverables.
madison/miles media has a deep bench of award-winning writers (we’re talking everything from Apex Awards to Pulitzer Prizes), which means you’ll always have the right person on the, ahem, write job.
In other words, whether it’s a script for a video to introduce your company’s newest initiative; copy for a PowerPoint presentation and print collateral for an upcoming board meeting; or an entire online campaign to attract visitors to your site and engage them with useful information, we have the right people to tell your brand’s story.
What if your organization has highly technical or specialized information? No worries. We can assign subject-matter experts; interview your organization’s own experts; or edit copy provided by your team to make sure that it meets your brand standards. (And hey, if we can provide award-winning content about angularly bitted keys, ductile iron and population health—and do so in a way that’s accurate and engaging—then we can handle your tough stuff too.)
Video and Photography
Let’s get visual. Your prospects and customers respond to videos and images—in a big way. Videos included in emails increase clickthrough by 300%. One minute of video is worth about 1.8 million words. And, incredibly, 75% of viewers visit a company’s website after seeing their video.
Clearly, it's not enough to tell your story.
You have to show it too.
madison/miles can help tell your company’s story visually with award-winning video and photography services for a wide range of needs and budgets, from simple quickies that capture for informal communications to business casual videos to full-blown shoots that require a full crew to handle production, direction, editing, narration and more.