Blog posts, email newsletters, social media, magazines, videos, collateral and more—it’s all part of your company’s content. And it’s all part of what makes your company a publisher.
Or, more precisely, a content marketer. One who produces an extraordinary amount of content, every day, on seemingly countless platforms.
But how well is your company doing with content, and how can it do better? Are you creating too much or not enough? Is it the right kind of content? Are you spending too much? Not enough? And, most importantly (gulp), what’s the ROI?