Whether you realized it or not, you’ve probably been using content marketing for years. It may be in the form of newsletters, email, videos, e-books, social media or print magazines; regardless of the format, the function is the same: to attract and inform a specific audience in order to achieve customer engagement.
Content marketing matters because traditional marketing has lost its effectiveness. Generic messages pushing products go ignored by consumers who are accustomed to finding the information they need at their fingertips.
Content Marketing Services
As technology provides new ways for buyers to refine their searches and find exactly what they’re looking for, companies need a great content marketing agency to help them navigate the changing landscape. That’s where we come in.
At madison/miles media, we understand the importance of content marketing, and we know how to make it work for your brand. Since 2010, we’ve provided content marketing services for companies of all sizes and in every format to help tell their stories, attract new customers and drive sales.
As a full-service content marketing agency, we handle every aspect of your content marketing strategy, from developing a data-driven plan based on your company’s individual marketing needs to delivering a finished product in the format that’s best for your audience.
Along the way, our award-winning team handles writing, editing, design, videography and more, earning distinctions like being named a Content Marketing Agency of the Year finalist by Content Marketing Institute, and one of the nation’s Top Content Marketing Agencies by Agency Spotter.
The m3 Difference
Part of what makes our content marketing agency different is our journalism-driven approach to marketing. By design, more than half of our team has a background in journalism, which allows us to maintain the kind of high standards that are expected from professional journalists: accuracy, exceptional storytelling, attention to detail and adherence to deadlines.
As a premier HubSpot agency partner, we make sure that all of our team members are trained in SEO best practices and are HubSpot-certified in inbound marketing to ensure that they understand the best methodology for getting your message delivered the right way at the right time to the right customers.
Your Roadmap to Marketing Success
Sometimes, even when you know where you want to go, it’s hard to figure out the best way to get there. That’s why madison/miles media developed the m360 Marketing Map. Our proprietary process allows us to develop an integrated content strategy designed to meet your business objectives while giving your prospects and customers the information they’re looking for.