Understanding Color Theory [Infographic]

Color theory isn’t just for painters and interior designers. It’s for anyone who wants to use the psychology of color to invoke specific emotions — that means you, marketers, business owners and brand leaders!

Understanding the meaning of individual colors and mixing them the right way in your product’s branding can make all the difference in your sales game. Research has found that up to 90 percent of snap judgments about products are based on color alone. Use that to your advantage. Start by determining your brand’s personality. What do you want to convey? What emotions do you want people to feel when they see your logo?

There isn’t a single magical color that universally boosts sales. The most important thing is that your color choices reflect your company or product’s personality. Is your brand rugged? Fun? Luxurious? Eco-friendly? Choose the right mixture of colors to express the message and feelings that are appropriate for your brand.

Here are some color theory basics to help you do just that.