Writing

Here’s a fun test: Ask your content strategist, “When is the best time to refresh content?” Her answer should be, “Yes.” Why? Because it’s always time to refresh your content. Read more…

With digital content marketing, leading a prospective buyer through the buyer’s journey is more nuanced than ever, especially if you’re selling a complex B2B solution with a long sales cycle. Read more…

In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?”  It’s a question that many people who make their living writing Read more…

Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others Read more…

Bad content hurts. I don’t just mean it’s painful — in some figurative sense — to look at a tweet or an email riddled with grammatical errors. I mean, lousy Read more…

Although TikTok and Instagram may seem to be grabbing most of the attention, when it comes to strategies for content marketing, the benefits of blogging continue to grow. You don’t Read more…

I’m going to start by giving you the single best tip I ever got about writing. (How’s that for a first sentence with a hook?) In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First…