Bad content hurts. I don’t just mean it’s painful — in some figurative sense — to look at a tweet or an email riddled with grammatical errors. I mean, lousy Read more…
Although TikTok and Instagram may seem to be grabbing most of the attention, when it comes to strategies for content marketing, the benefits of blogging continue to grow. You don’t Read more…
I’m going to start by giving you the single best tip I ever got about writing. (How’s that for a first sentence with a hook?) In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First…
As a business owner, you’re always trying to figure out ways to attract new prospects and turn them into loyal customers. It all starts with making them aware of your business by providing them with useful and interesting content like blog posts, videos, infographics and e-books. One popular form of content that has gained traction…
How to work with writers to get great copy every time.
When I was about five years old, my older brother taught me a brand new word, one I’d never heard uttered in our ultra-conservative home. He then encouraged me to go share this vocabulary addition with my mom and ask her what it meant. Things didn’t go well. In moments, just like Ralphie in “A…
