
The 10 Most Common Content Marketing Questions Answered
You finally did it. You took your idea, refined it and formulated a business plan. You got your finances together and determined your business structure, registered with the appropriate governing bodies, built your team and chose your vendors. You’ve branded yourself and now you’re open for business, hoping your business grows.
You’ve even been proactive with marketing, having already taken out print ads in newspapers and investing in billboards, radio spots and TV commercials. The only problem? All of your efforts haven’t garnered the results you expected. Sure, you may have increased awareness of your products and services, but you’re not seeing the ROI you expected.
Why? Due to the increased use of various social media platforms and the internet in general, traditional “outbound” marketing may not be the most effective and efficient way to build your brand and drum up business. Don’t get me wrong. Traditional marketing works. But if you want your business to stand out above the competition (and I know you do), then investing in content marketing is a great way to do just that.
But what exactly is content marketing? How does it work? How do you start? Whether you’ve heard of content marketing or not, here are answers to the 10 most common content marketing questions: