For the past few years, SEO has meant a battle between brands and publications trying to score enough points to put themselves at the top of search results. Ultimately though, no matter how smart a brand is, few have proven to outsmart Google.
A hierarchy, simply put, ranks the members of a group according to relative importance. For instance, in the military, a private who tells his commanding officer to drop and give him 20 will most likely find that demand going unmet. And when you enter an unfamiliar situation, hierarchies can tell you where to go first. You shouldn’t approach the shoe department manager at your local Kohl’s to initiate corporate buyout discussions.
In graphic design, hierarchies also tell you what’s important and where to go first.
Creating a visual hierarchy means using visible treatments and cues to guide the eye to content in order of importance. It looks like we’ve already fulfilled the promise of this post’s title! Unfortunately for fans of really short blog posts, there’s more to discuss.
Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”
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Consumers decide whether to click ” back” after seeing your website in seconds. In fact, according to Google’s own research, we can make up our minds about a design within 50 milliseconds — and even as quick as 17 ms. Talk about fast!
Knowing this, it’s crucial to put your business in the best possible light and encourage them to stay. Nail the design and you’ll earn a favorable impression — and ultimately, their attention.
Here are some tips to help you do just that.
Creating a website is a huge undertaking. From designers and developers to marketing strategists, you’re going to have a ton of people involved in the process. Depending on the size of the project, it can run three to six months and cost tens of thousands of dollars.
This investment makes sense: Your website is the hub of your digital presence, your most widespread marketing tool, and a 24/7 salesperson for your brand, so of course you want to invest all the appropriate resources in it to make sure you get it just right.
But it just breaks my heart to see companies go through all that work and end up with a website that still doesn’t fulfill its purpose.
Why do so many websites fall so short?
Over the past few years, Google Fonts has grown and evolved into one of the top sources for typefaces. It’s free, it’s easy — and it’s loaded with fonts of mediocre quality. (We’re web designers — we’re allowed to judge.) That said, it’s popular for a reason, and there are some really nice options available.
When it comes to the complicated task of search engine optimization (SEO), it’s best to start with the basics — and the most basic part of SEO is keyword locations. Keywords are the search terms that people type into search engines.
Where you use them, how often you use them and even where you don’t use them will impact your likelihood of landing on someone’s search engine results page (SERP). And to put it not so delicately, the difference between being on Page 1 and Page 2 of SERP can be company survival or company struggles. According to the HubSpot blog, fewer than 10 percent of people get to the second page of search engine results. Also, ranking No.1 leads to four times more visits than ranking No. 2.
Increase your chances of snagging a new site visitor by targeting your keywords in the following 6 locations.
A good call to action can be the difference between a site visitor and a company customer. These simple yet powerful items help kick off the inbound marketing process of converting visitors into leads — and leads into customers. With that in mind, you’ll want to make sure your site’s CTAs are up to par by following these five suggestions.
Remember the last time you opened a bag of chips and they were stale? You certainly didn’t keep eating them (OK, if you’re me, maybe you ate a few. A handful at most, because hey, they’re right there. OK, probably not the whole bag. But the point is, you didn’t enjoy them). Well your website can be the same way. To truly engage them, don’t serve your customers and prospects stale goods.
When did you last overhaul your website, or even do a minor design or content update? If it’s been longer than a few months since you added new content, you might consider upping your game.