How to Choose Keywords For Your Website


You have a lovely website showcasing your expertise and products or services. You spent a lot of time and resources, and the result is fantastic: a shiny, newly designed site with loads of information, ready to show potential customers what you can do. Awesome.

But no one is actually finding the website. Not awesome. What went wrong?

It’s possible you were thinking from an internal standpoint and using keyword phrases that don’t really jibe with how potential customers think and search. Essentially, you weren’t  thinking like a customer.

Learning how to choose keywords for your website will help. We won’t go into the more technical side of that in this post, but fasten your seat belts to learn the general idea behind keywords and how to use them.

Inbound Marketing, SEO, Websites

7 Secrets to Collaborating with Developers

 Communicating With a Developer

Developers: They sometimes dress funny and often use words like ” algorithm,” ” cascading style sheets” and ” meta tags.” If your company is about to launch an app or revamp your website, you may worry about communicating with people who speak a different language. But with these seven tips, your team and your developers can avoid frustration, keep your project on track and even enjoy the development process.

Design, Websites

Should Your Business Switch to HubSpot’s CMS?

 HubSpot COS Vs WordPress CMS: Which Is Right for You?

You probably know about the WordPress content management system (CMS). After all, millions of websites are on it. But did you know that HubSpot also offers a CMS? (They actually call it a ” content optimization system” or COS, but it’s essentially the same thing.) And it just might be a great choice if you’re looking to take your marketing efforts to the next level and boost your company’s revenue.

Before you make the switch though, let’s take a closer look at what you can gain — and what you could lose — by moving to HubSpot’s CMS. Weigh the pros and cons below, then decide if it’s the right move for you and your business.


Four Proven Tips for Improving Your Site’s Usability


You’ve put a ton of effort and resources into creating content for your website that reflects just what you want to say to your current and potential customers. But if that website doesn’t make it easy for visitors to soak in its message, all will be for naught. Here are four tried and true tips to keep in mind:


The Complete Website Launch Checklist

 The Complete New Website Launch Checklist

After the long process of writing copy, designing, and developing, is it time to finally launch your new website? When is the ” right” time? What do you need to double-check?

It’s easy to get overwhelmed; after, all, there’s a ton to do! Having an organized list helps a lot. Run through each step of this website launch checklist to ensure you’ve covered all your bases and primed your business for awesome.


Does Your Website Pass the Usability Test?


Did you know that visitors to your website assess its usability in just a few moments? In fact, the Website Standards Association reports that visitors judge whether to stay or leave a website in just 10 seconds. 

Usability is arguably the largest factor in making visitors commit to a webpage — and, therefore, it’s a huge factor in generating leads, making sales and fostering loyal customers.


Cross-Browser Compatibility: What it Means for Your Business

 Cross-Browser Compatibility: What It Means For Your Business

The idea behind cross-browser compatibility is simple: ensure your website looks the same across all browsers. Seems common sense to be a desired outcome, right? Still, instead of tossing the phrase around when it comes debugging time, it’s important to understand the full meaning behind it.

Why are they different? What do these differences mean?

And more importantly: How do you test compatibility anyway?

Design, Websites
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