There are several reasons your content isn’t getting seen, and it all comes down to SEO.
Your site has plenty of data from Google Analytics. You know your way around the numbers. But how do you translate this knowledge into action, and make your site perform better? Here’s a helpful primer on using this powerful data to increase visitor engagement.
You have a lovely website showcasing your expertise and products or services. You spent a lot of time and resources, and the result is fantastic: a shiny, newly designed site with loads of information, ready to show potential customers what you can do. Awesome.
But no one is actually finding the website. Not awesome. What went wrong?
It’s possible you were thinking from an internal standpoint and using keyword phrases that don’t really jibe with how potential customers think and search. Essentially, you weren’t thinking like a customer.
Learning how to choose keywords for your website will help. We won’t go into the more technical side of that in this post, but fasten your seat belts to learn the general idea behind keywords and how to use them.
Developers: They sometimes dress funny and often use words like ” algorithm,” ” cascading style sheets” and ” meta tags.” If your company is about to launch an app or revamp your website, you may worry about communicating with people who speak a different language. But with these seven tips, your team and your developers can avoid frustration, keep your project on track and even enjoy the development process.
You probably know about the WordPress content management system (CMS). After all, millions of websites are on it. But did you know that HubSpot also offers a CMS? (They actually call it a ” content optimization system” or COS, but it’s essentially the same thing.) And it just might be a great choice if you’re looking to take your marketing efforts to the next level and boost your company’s revenue.
Before you make the switch though, let’s take a closer look at what you can gain — and what you could lose — by moving to HubSpot’s CMS. Weigh the pros and cons below, then decide if it’s the right move for you and your business.
You’ve put a ton of effort and resources into creating content for your website that reflects just what you want to say to your current and potential customers. But if that website doesn’t make it easy for visitors to soak in its message, all will be for naught. Here are four tried and true tips to keep in mind:
You installed your Google Analytics tracking code, but … now what? Never fear if the dashboard appears intimidating: It’s easier to understand than it looks. Let’s go over the basics of Google Analytics and get you on the right track for success.
After the long process of writing copy, designing, and developing, is it time to finally launch your new website? When is the ” right” time? What do you need to double-check?
It’s easy to get overwhelmed; after, all, there’s a ton to do! Having an organized list helps a lot. Run through each step of this website launch checklist to ensure you’ve covered all your bases and primed your business for awesome.
Did you know that visitors to your website assess its usability in just a few moments? In fact, the Website Standards Association reports that visitors judge whether to stay or leave a website in just 10 seconds.
Usability is arguably the largest factor in making visitors commit to a webpage — and, therefore, it’s a huge factor in generating leads, making sales and fostering loyal customers.
Enticing website visitors to come, sit, stay awhile, and possibly spend money requires you to be a darn good host — which, in turn, means you must guide guests through the ” party” instead of just letting them wander aimlessly.