If you’re not using video in your content marketing strategy, you’re missing out on easy opportunities to share your company’s story and interact with your customers. There are some initial hurdles to jump (finding story ideas, investing in equipment, training staff), but they’re not as high as you might think.
The new year is finally here! Now is a great time to beef up your resume and increase your skill set to be a more competitive candidate, get a promotion and/or better serve your clients. You can accomplish all three of these goals (and more) by learning new marketing skills.
It’s not just about adding skills; you want to make sure your resume has the right skills that are actually in demand. Certain abilities and skill sets will make you much more appealing to employers and clients.
Here are ten marketing skills to add to your resume this year.
We recently explained why video should be in your content marketing mix, and why your video strategy should begin from within your own company. Here’s a recap:
Few marketing tools are as versatile and effective as videos. Studies show that incorporating videos into your marketing mix can increase engagement, conversions and brand awareness. Even if you’re shooting business casual or informal videos, the right equipment will give you a professional, polished finished product.
Check out this list of equipment essentials for shooting your own content marketing videos.
Back in the day, when people wanted to find out what was going on in the world or entertain themselves, they would open up a newspaper or switch on the television. Now, people are crunched for time and want access to quick information, so they are turning to online video instead.
Video is a powerful tool for achieving your marketing goals. In the previous installment of this blog series, I covered why your organization should include video in your marketing plan. Here, I’ll provide you with nine best practices I’ve learned for making great videos for marketing.
Americans love streaming video (we’re looking at you, Netflix and HBO Now!) and the love’s only growing stronger.
Today, video content is more important than ever for building your business and achieving your marketing goals. My background is in direct-response marketing, both business-to-business and consumer, but my education was in photography, illustration and advertising design. Throughout my corporate career, every design gig ended up becoming a marketing gig, since I often have some […]