A thumb stopper refers to “a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice.” Thumb stoppers Read more…
Video
If you’re not using video in your content marketing strategy, you’re missing out on easy opportunities to share your company’s story and interact with your customers. There are some initial hurdles to jump (finding story ideas, investing in equipment, training staff), but they’re not as high as you might think.
Few marketing tools are as versatile and effective as videos. Studies show that incorporating videos into your marketing mix can increase engagement, conversions and brand awareness. Even if you're shooting business casual or informal videos, the right equipment will give you a professional, polished finished product. Check out this list of equipment essentials for shooting…
Americans love streaming video (we’re looking at you, Netflix and HBO Now!) and the love’s only growing stronger.
As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future. Just check out these incredible stats: YouTube has more than one billion users, which is nearly one-third of total global internet users. People watch more than…
Videos aren't just for blender demonstrations anymore! Companies are adding videos to their marketing toolbox more and more frequently — and with good reason.