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It can be disappointing, after designing, coding, and sending a bulk email, to see a dismal open rate. According to MailChimp, even the biggest and best companies rarely break a 20% open rate in their email blasts. We all know the drill because we do it ourselves with email we receive: Most of us trash marketing…

We recently explained why video should be in your content marketing mix, and why your video strategy should begin from within your own company. Here’s a recap:

You've worked hard to write that white paper, eBook or blog post. Don't let all that work go to waste by making one of these six common design mistakes — any of which would do your brand a big disservice!

Color theory isn’t just for painters and interior designers. It’s for anyone who wants to use the psychology of color to invoke specific emotions — that means you, marketers, business owners and brand leaders! Understanding the meaning of individual colors and mixing them the right way in your product’s branding can make all the difference…

Email newsletters are an incredibly powerful content marketing tool. Savvy marketers consistently trumpet the benefits of email marketing, touting conversion rates that consistently surpass those of social media and often exceed those of search and pay-per-click. In fact, Campaign Monitor says that the average company sees a $38 return for every $1 spent on email…

Maybe you’re a David in an industry of Goliath competitors, searching for your metaphorical slingshot. Small businesses and startups often have to “fake it until they make it” — marketing automation allows them to do just that. These solutions help independent companies (and their digital marketing agencies) operate their businesses like larger enterprises by getting…

Once you have made the effort to create a Facebook page for your medical practice, the next challenge is regularly posting engaging information for the page’s fans. Keep the following list handy for quick and easy post ideas.