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While all companies stand to gain from joining the largest professional network online, Forbes says that LinkedIn is especially powerful for B2B companies. Unlike Facebook, LinkedIn is designed for professional connection. Many professionals will turn there first when looking for credible companies who can meet their needs. Still not convinced? Consider this: In 2013, LinkedIn was preferred 29% of the…

A blank screen. A blank piece of paper. A blank mind. How often have we all sat in front of our notepads or keyboards, only to draw a complete blank? The next time you're struggling with a bad case of writer's block, consider these sources for strategic inspiration.

You’ve put a ton of effort and resources into creating content for your website that reflects just what you want to say to your current and potential customers. But if that website doesn’t make it easy for visitors to soak in its message, all will be for naught. Here are four tried and true tips…

If today you utilized a paradigm shift to impact a client, resulting in an actionable agreeance, chances are you hail from corporate land. Every industry has its own lingo and jargon, and it’s important to use that when appropriate — but too many businesspeople write in stilted language that’s cold, convoluted and impersonal instead of…

Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important. Infographics are an effective…

When it comes to social media for your business, there’s a difference between being engaging and just flat out condescending.

Today, everyone’s an author, journalist or publisher, thanks to the web. On Twitter, around 500 million Tweets are sent per day, and approximately 100 hours of video are uploaded on Youtube each minute.