Why You Need SEO for Your Business

Many business owners shy away from diving into what SEO (search engine optimization) can do for their businesses because they fear it’s too highly technical and expensive to implement. As a business owner with a lot on your plate, learning the ins and outs of SEO may not fit into your packed agenda, but the […]

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5 Tips for Your Healthcare Marketing Strategy in 2020

While many of the tactics used in traditional marketing can be applied to healthcare marketing, there are certain ways that healthcare marketing stands apart. One big differentiator is that healthcare customers often begin looking for information when it’s more urgent, so it’s critical to be able to provide them with the kind of precise, targeted […]

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How Digital Storytelling Can Strengthen Your Brand

From the very beginning, marketing has evolved along with the technology of the times. Traditional print campaigns have given way to elaborately short television advertisements, which have morphed into fifteen-second hooks that appear in the middle of social media videos. As the variety of interactive media has increased, so too has the opportunity to reach […]

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