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Ah, the life of a B2B buyer. Endless information always a click away, and almost no time to dig through it. The deals are big, decisions happen by committee and Read more…

What's your story? Trickier still, what's your company's story? In the world of marketing, the ability to tell a compelling story is everything. Indeed, a knack for storytelling has again and again proven the hallmark of stellar content marketing campaigns.  Looking for a little inspiration for creative ways to tell a story – your brand's story?…

If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly…

Base image by Allison McDonald (Creative Commons) How would you answer if you received an email asking, “What’s the biggest discount you can give me?” 10%? 15? 20? Depending on your margins, all of those might be an option, but the best answer is often 0.   That’s right: 0%.   Discounting should be a last resort, not…

Does your content reek of sales pitch? As we’ve discussed before, when customers get a whiff of content that's all about you, they run in the other direction. In fact, Forbes columnist Christine Comaford calls “content that’s too branded” the No. 1 mistake marketers make. Content should be natural, objective and unbiased, and provide value…

You probably know about the WordPress content management system (CMS). After all, millions of websites are on it. But did you know that HubSpot also offers a CMS? (They actually call it a " content optimization system" or COS, but it's essentially the same thing.) And it just might be a great choice if you're looking to take your marketing efforts to…

If you want to be a great content marketer, you have to deliver a lot of great content. But sometimes staring at a blank Word document can make you feel like a nervous high schooler about to take the timed essay on the SAT test. Here are a few tips to help you escape the…