“Hi, can I speak to Jordan? Hi Jordan, this is Mike at ACME. I saw you were interested in our wireless network systems and I wanted to talk to you about that. Just so you know, our routers are ranked best-in-class and we’re having a Fourth of July weekend sale.” What do you think? Would…
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Back in the day, when people wanted to find out what was going on in the world or entertain themselves, they would open up a newspaper or switch on the television. Now, people are crunched for time and want access to quick information, so they are turning to online video instead.
For organizations that use content marketing to promote their business and spread awareness of their brand, sales enablement is all about aligning sales and digital marketing specialists in order to propel the sales process forward. While that requires having team members work side-by-side to improve efficiency, it depends heavily on technology to bring those processes…
The way customers buy products has changed dramatically with the growth of e-commerce, but many businesses still depend on the old way of selling. Not surprisingly, that doesn’t yield the same kind of positive results that it used to. The fault can’t really be placed on sales teams; without the proper tools to sell in…