Social Media

With over 70 million users, Pinterest has been getting plenty of attention from marketers. And now that the site has added a " Buy" button, B2C businesses are even more excited about the platform's potential. Meanwhile, some companies are asking if they should be using Pinterest for B2B marketing.  The answer to that question depends largely on…

If your business has multiple locations across different cities or states, you've no doubt spent plenty of time building your corporate brand. And protecting that brand is critical, especially in an era when consumers are so likely to look online for reviews and recommendations. Does that mean your brand's social media presence should be national only?…

Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician burnout. Plus, there’s no way to measure ROI.

As you’re probably well aware, one of the key components of a successful inbound marketing strategy is having high-performing social media channels that attract and engage potential customers. Before you think you’re the exception to the rule and don’t need social media for inbound marketing, remember this: 2 billion people are active users on social…

Do they like you? Like, really like you? And why?