Social Media

Without looking at your profile, can you quickly answer the question, " What LinkedIn Groups are you in and how have they helped you lately?" If the answer is, “Huh, I haven’t really thought about it lately,” then it could be time for a fresh look at this aspect of your social media marketing strategy.

From retail giants to presidential candidates, it seems like everyone is on Twitter. The social media powerhouse has more than 320 million active users, with a billion unique visits monthly. If Twitter were a country, it would be the 12th largest in the world. So apparently you can’t be successful today unless you embrace Twitter’s short-form microblogging…

If you’re thinking about setting up social media accounts for your medical practice — or if you’ve already done so but aren’t sure what to do now — take heed. We’ve listed some quick and dirty do’s and don’ts for health care providers who need some help keeping those Twitter, Facebook and Instagram streams flowing…

Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available.  According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million…

Social media and SEO have a complicated relationship. Google and other search engines flip back and forth when it comes to how much of an impact social media should have on search engine results pages (SERPs).

As social media has become a necessary tool for communication — both in our personal lives and in the business world — it has created entirely new ways to reach customers and initiate conversations that weren’t possible two decades ago. One effective way to take advantage of the new marketing channels created through platforms like…

Sometimes it feels like every time a bell rings, a social media platform gets its wings. It can be exhausting keeping up with them all and trying to figure out where your business belongs. For the answer to that, ask yourself what your goal is, who you want to reach and where those people are…