There’s a bit of debate around doctors interacting with patients or potential patients on social media platforms like Facebook, Twitter and Pinterest. In general, the two schools of thought go something like this: Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician burnout. Plus, there’s […]
Without looking at your profile, can you quickly answer the question, ” What LinkedIn Groups are you in and how have they helped you lately?” If the answer is, “Huh, I haven’t really thought about it lately,” then it could be time for a fresh look at this aspect of your social media marketing strategy.
The “fireside chats” of Franklin Delano Roosevelt’s day — those popular radio addresses the president delivered while in office in the 1930s and ’40s — have received a thoroughly modern makeover. In January, Vice President Joe Biden participated in a “fireside hangout,” a virtual roundtable about gun violence that was broadcast via a live Google+ Hangout.
Many B2B companies tend to focus on traditional methods of bringing in customers through paid advertising, trade shows and cold calling. But the fact is, like B2C companies, they should also be investing heavily in organic methods for attracting customers, like SEO and social media.
While B2B social media won’t operate exactly like B2C social media does, it can deliver similar, positive results and ensure that B2B companies are building their customer bases and meeting their sales goals. In today’s business environment, B2B companies must have a social media strategy in place to succeed.
Do they like you? Like, really like you? And why?
If you’re like me, you’re very selective when it comes to which Facebook brand pages you follow. Some post waaaay too frequently (I’m looking at you, TIME), some try to be witty or edgy and fail, and some just don’t understand how to connect with their customers. (For example, that cringeworthy time Epicurious thought sharing recipes relating to Boston would help those coping with the marathon tragedy. Or that time K-Mart sent the same exact reply to hundreds of people.)
But by posting the right content, at the right time, with the right tone, you can use Facebook to your advantage as a free content marketing tool. Content marketing doesn’t just need to be limited to magazines, newsletters and websites; you can post content directly on social media networks, giving you even more opportunities to promote content online.
These seven Facebook brand pages have mastered what to post, when to post and how to effectively engage with customers. Look at what they’re doing for tips on effectively using your organization’s Facebook as a marketing tool extraordinaire.
Facebook has started rolling out its newest algorithm change, and your business page is likely suffering because of it.
In an effort to improve users’ experiences on the site, Facebook is beginning to prioritize family, friend and group posts in news feeds. (Over the past week, you might have noticed seeing more photos of your former neighbor’s new puppy and fewer posts from your favorite coffee shop.) These changes aim to give people more of what they want — the ability to keep up with everyone from their cousins to their sorority sisters and from their colleagues to their old high school rivals.
Although the algorithm changes should drive more people to visit Facebook more frequently, they also will decrease your business page’s organic — or unpaid — views. As a result, your post interactions — likes, comments and shares — likely will plummet. So how can you make sure more people see your posts?
If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly users.
While all companies stand to gain from joining the largest professional network online, Forbes says that LinkedIn is especially powerful for B2B companies. Unlike Facebook, LinkedIn is designed for professional connection. Many professionals will turn there first when looking for credible companies who can meet their needs.
Still not convinced? Consider this: In 2013, LinkedIn was preferred 29% of the time for social login on B2B company websites, trailing Facebook by just 4%. Plus, a whopping 13% of LinkedIn users don’t even have a Facebook account. That’s 49.4 million potential customers that you cannot reach through your company’s Facebook page.
When it comes to social media for your business, there’s a difference between being engaging and just flat out condescending.