Social Media

I came of age as a marketing professional during the dot-com bubble (and burst). Businesses were trying to figure out what having an online presence even meant and exploring new Read more…

The Dallas/Fort Worth metroplex — home to more than 200 hospitals and surgery centers, and hundreds more independent practices — is a growing hub for health care.  How can your Read more…

A thumb stopper refers to “a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice.”  Thumb stoppers Read more…

Facebook’s rebranding last fall meant changing more than its name to Meta; it also refocused the company’s vision on the next generation of technology. As part of that change, Facebook Read more…

For years, the marketing world believed that social media marketing only worked for B2C and that it wasn’t nearly as effective in the B2B marketplace. I’m still asked about it all the time at conferences — and in some corners of the internet, the idea is still regularly debated.

Every time potential customers scroll through their Facebook or LinkedIn feed, they’re bombarded with dozens of ads from companies that are all trying to be the one that gets clicked.

In today’s business environment, B2B companies must have a social media strategy in place to succeed. To get started with B2B social media, follow these nine steps for creating a documented and thorough social media strategy.