For years, the marketing world believed that social media marketing only worked for B2C and that it wasn’t nearly as effective in the B2B marketplace. I’m still asked about it all the time at conferences — and in some corners of the internet, the idea is still regularly debated.
In today’s business environment, B2B companies must have a social media strategy in place to succeed. To get started with B2B social media, follow these nine steps for creating a documented and thorough social media strategy.
Without looking at your profile, can you quickly answer the question, " What LinkedIn Groups are you in and how have they helped you lately?" If the answer is, “Huh, I haven’t really thought about it lately,” then it could be time for a fresh look at this aspect of your social media marketing strategy.