SEO

SEO  

There are several reasons your content isn't getting seen, and it all comes down to SEO.

You have a lovely website showcasing your expertise and products or services. But no one is actually finding the website. Not awesome. What went wrong?

Digital marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic. One way that…

The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google's ranking algorithm. That left the top two factors…

Have you ever looked at a keyword report before? All those tiny words and numbers, jammed into a long spreadsheet — it's enough to make your head spin. Keyword research is vital to any effective SEO campaign, and it's also an important underpinning of your content marketing strategy. If you ever want to win the…

When it comes to the complicated task of search engine optimization (SEO), it's best to start with the basics — and the most basic part of SEO is keyword locations. Keywords are the search terms that people type into search engines. Where you use them, how often you use them and even where you don't…

  You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure. Content Marketing Institute reports that…