There are several reasons your content isn’t getting seen, and it all comes down to SEO.
Your site has plenty of data from Google Analytics. You know your way around the numbers. But how do you translate this knowledge into action, and make your site perform better? Here’s a helpful primer on using this powerful data to increase visitor engagement.
You have a lovely website showcasing your expertise and products or services. You spent a lot of time and resources, and the result is fantastic: a shiny, newly designed site with loads of information, ready to show potential customers what you can do. Awesome.
But no one is actually finding the website. Not awesome. What went wrong?
It’s possible you were thinking from an internal standpoint and using keyword phrases that don’t really jibe with how potential customers think and search. Essentially, you weren’t thinking like a customer.
Learning how to choose keywords for your website will help. We won’t go into the more technical side of that in this post, but fasten your seat belts to learn the general idea behind keywords and how to use them.
Digital marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic.
One way that has proven effective is improving on-page SEO. Using a variety of on-page SEO techniques can help to boost traffic and, as a result, bring in more customers.
To get started, marketers have to know what on-page SEO means. Ahrefs defines it as the practice of optimizing website pages to ensure they rank higher on search engines.
Ranking high on the Search Engine Results Page (SERP) is critical for driving traffic. According to a recent study, Position 1 on the SERP, or the first result, will receive 20.5% of clicks, Position 2 will receive 13.32%, Position 3 gets 13.14%, Position 4 gets 8.98% and so on. The farther down on the page a result is, the less likely people are to click on it.
With so much outdated and inaccurate information out there when it comes to on-page SEO, it’s essential for marketers to learn what really works. It’s so important, in fact, many companies are hiring SEO agencies or professionals to do this for them. Google is constantly changing its ranking criteria, and on-page SEO techniques like keyword stuffing just won’t cut it anymore.
If you’re looking to boost your on-page SEO efforts, follow these steps.
Every time Google comes out with another algorithm update, people seem to panic — and rightfully so. Many businesses have completely lost their rankings in an instant due to some of the changes Google has made over the last few years.
Some of them were justified due to websites using blackhat marketing tactics and some of them were just coincidental products of change. But either way, when Google makes a change to its algorithm everyone should take some time to make sure they understand those changes and how to avoid any fallout.
So let’s talk about RankBrain, Google’s latest software for improving their search results.
The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google’s ranking algorithm. That left the top two factors up for debate.
Later, Google Senior Search Quality Strategist Andrey Lipattsev shed light on that during a truly enlightening Q & A with several web marketing experts (embedded above). Lipattssev noted that content and backlinks were the top two ranking factors.
While most of us grasp the concept of delivering relevant, keyword rich long-form content, earning backlinks can still be tricky business. Check out these three link building lessons based on work we’ve done with the Health and Wellness Alliance for Children, a collective impact organization dedicated to improving the health and well-being of children in the Dallas area.
Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.
Infographics are an effective way to deliver your content in short, bite-size pieces that are easy to digest and enjoyable to share. Studies reveal that 40% of people respond better to visual information than they do to plain text, and infographics are shown to boost web traffic by 12%. And, since 65% of people are visual learners, it makes sense to appeal to them with pictures as well as words.
Of course, you can’t just randomly slap some pictures on a page and explain them; that’s what scrapbooks are for. Effective infographics require careful thought, strategy and collaboration with designers. When done correctly, they can easily go viral and amplify your content marketing efforts. Let’s look at 11 steps you can take to make your infographics engaging and effective.
Does social media activity affect your site’s SEO rankings? I wish I could give you a black-and-white answer, and you could read just this first paragraph and then go on to the next web page in your browser, but the truth is, it depends.
Publishing a new blog post won’t instantly get it on the first page of Google’s search engine results. Even if you do all your search engine optimization (SEO) right, it could take quite awhile to get your content in good ranks. That’s why it’s important for your organization to set expectations straight — this way, no one on your team is waiting for the near-impossible.
If overnight is off the table, how should you set reasonable goals for your SEO, then?
You installed your Google Analytics tracking code, but … now what? Never fear if the dashboard appears intimidating: It’s easier to understand than it looks. Let’s go over the basics of Google Analytics and get you on the right track for success.