Digital marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic. One way that…
SEO Tips
Have you ever looked at a keyword report before? All those tiny words and numbers, jammed into a long spreadsheet — it's enough to make your head spin. Keyword research is vital to any effective SEO campaign, and it's also an important underpinning of your content marketing strategy. If you ever want to win the…
When it comes to the complicated task of search engine optimization (SEO), it's best to start with the basics — and the most basic part of SEO is keyword locations. Keywords are the search terms that people type into search engines. Where you use them, how often you use them and even where you don't…
Every time Google comes out with another algorithm update, people seem to panic — and rightfully so. Many businesses have completely lost their rankings in an instant due to some of the changes Google has made over the last few years. Some of them were justified due to websites using blackhat marketing tactics and some…