Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business.
Start-up founders and business professionals often get blinded by the possibility of turning a lead into an active client, forgetting to take into consideration the opportunity cost of on-boarding a bad lead. Understanding how to qualify leads becomes an important part of every sales process.
As a business owner and a sales professional, the time you spend qualifying a lead is synonymous with the success you will have. Leads should be prioritized based on their importance and relevance to the business itself.
Applying this simple-yet-effective thought can save you and your salesforce a lot of time in negotiation with potential clients who will bring more troubles than revenues.
Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even greater.
A great sales email not only catches the attention of the recipient, but is interesting and relevant enough to make them want to learn more. (It’s the business equivalent of getting someone to swipe right instead of swiping left.)
Then, once you are successful in getting them to open the email, you want them to respond, too. In today’s noisy, busy online world, that can seem like a lot to ask, but the good news is, it can be done if you take the right approach to writing your sales email.
Simplify your strategy for writing a sales email by breaking it into these five steps:
As the most outwardly professional of all the social networks, LinkedIn is a great platform for lead generation, particularly for any marketer operating in the B2B world and/or offering something of interest to a professional audience. But like any platform, it won’t produce results unless you approach it in the right way — you need to know what you’re trying to achieve.
ROI. It’s a term most are familiar with, but very few can agree on. Marketers think it’s one thing, salespeople think it’s something else and C-levels think it’s another thing entirely. Why do so many companies struggle with agreeing on simple things like terminology? Why does there appear to be so much disharmony among marketing, sales and leadership teams? Why can’t these teams just act like they’re on the same side for once?
When it comes down to it, it’s not a collaboration issue. It’s acommunicationissue.
Coming from an editorial background, I didn’t know exactly what to expect from Dan Tyre’s Pipeline Generation Bootcamp. Our digital marketing agency, madison/miles media, has done well at generating business, but we’re always interested in growing and learning new, more efficient ways to manage the process.
“Wait, you want me to call the president or CEO of the company? Oh, no way. I’m a salesperson. I talk to purchasing agents and buyers or managers, not presidents or CEOs.” That is the reaction many sales professionals have when they hear about top-down selling.
That sinking feeling in your stomach when you realize you’ve made a mistake is never pleasant. Many people go straight to panic mode.
But what if — instead of beating yourself up and bracing to lose business over your sales mistake — you could end up with a solidified relationship and customers who like you even more than they did before? Sounds counter-intuitive, right?
The sales mantra made popular by 1992’s Glengarry Glen Ross might seem like great advice. But in reality, trying to close too early will reduce your percentage of successful closes and leave you with a lot of missed opportunities.
Confirming the sale before the close — or trial closing, as it’s also called — sets you up for success and has several valuable advantages over rushing in for the close. (Maybe the sales mantra should be, ” Always be trial closing.” )
Whether you’re a mom-and-pop business or an international enterprise, you’re going to have potential customers looking at your products and services, kicking the metaphorical tires to see if you meet their needs.
They might browse around your website, see what you’re saying (and what people are saying about you!) on social media, check a few review sites, and maybe give you their email address in exchange for some premium content (yay!).
Once these potential customers have given you their contact information, they become leads — and how you treat them from this point on may very well determine whether your business will sink or swim.
Gone are the days of hiring developers and programmers to build your own native mobile app. Now, other developers and programmers have spent their time and talent creating tools that cut out the middle man. These do-it-yourself native app-building platforms can save you serious time and money — if you choose the right platform that fits your […]