Marketing strategies are like gardens. (Stick with me here. I promise we’re going somewhere.) On the one hand, you’ve got the patient cultivator. She’s out in the fields — probably Read more…
Sales Strategy
The average consumer sees about 10,000 messages per day. Each one is vying for consumer attention and hoping to elicit a click or a read. We are awash in content, Read more…
At madison/miles media, we approach marketing with an eye toward journalistic storytelling. That’s because we believe stories have the power to connect and build lasting, trusting relationships between you and Read more…
As customers become more accustomed to a personalized world, their expectations for how they interact with companies have changed. Among other things, this means they’re looking for content that’s relevant Read more…
One of the key goals of your marketing plan — particularly for B2B companies — is to get a steady stream of new leads into your sales funnel. But getting Read more…
If you work in marketing or sales, you’re probably already familiar with sales sequences. Sequences are the series of actions a salesperson takes to brings leads into the funnel and eventually turn them into buyers. They include phone calls, emails, in-person meetings, live demos and other touchpoints where salespeople and leads interact. They are pre-determined…
Spending time on the right leads is crucial for any business growth. When talking with prospective clients, we often forget to ask ourselves whether this is the type of client that could bring long-term value to our business. Start-up founders and business professionals often get blinded by the possibility of turning a lead into an…