Sales and Marketing

“In writing, your audience is one single reader. … Pick out one person — a real person you know, or an imagined person and write to that one.”  It’s good Read more…

One of the key goals of your marketing plan — particularly for B2B companies — is to get a steady stream of new leads into your sales funnel. But getting Read more…

Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”

What has your content done for you lately? Creating content that builds and sustains customer relationships is a real challenge, as indicated by a recent study conducted by Forrester Research, Read more…

Whether you’re a mom-and-pop business or an international enterprise, you’re going to have potential customers looking at your products and services, kicking the metaphorical tires to see if you meet their needs. They might browse around your website, see what you’re saying (and what people are saying about you!) on social media, check a few…

Sometimes, despite your best efforts, it seems like you’re spinning your wheels with your sales and marketing efforts. You’ve implemented what you feel is a strong sales enablement program, and you’ve been reasonably successful with it … until now. Suddenly, it seems like that well-oiled sales enablement machine is grinding to a halt and you’re…

For the past few years, SEO has meant a battle between brands and publications trying to score enough points to put themselves at the top of search results. Ultimately though, no matter how smart a brand is, few have proven to outsmart Google.