Marketing strategies are like gardens. (Stick with me here. I promise we’re going somewhere.) On the one hand, you’ve got the patient cultivator. She’s out in the fields — probably Read more…
Sales and Marketing
Ah, the ubiquitous CTA button. Whether shouting “BUY NOW” or subtly suggesting “check us out,” it’s everywhere. In our mobile-centric world, it’s usually a clickable button that urges digital readers Read more…
Sure, marketing automation is technically for marketers (it’s right there in the name). But marketers don’t operate in a silo (or at least they shouldn’t). Good marketing automation has benefits Read more…
Effective sales collateral is any piece of content that supports the sales process. Back in analog times, that meant things like brochures, sales sheets and catalogs. While print still has Read more…
“In writing, your audience is one single reader. … Pick out one person — a real person you know, or an imagined person and write to that one.” It’s good Read more…
One of the key goals of your marketing plan — particularly for B2B companies — is to get a steady stream of new leads into your sales funnel. But getting Read more…
Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”