Marketing strategies are like gardens. (Stick with me here. I promise we’re going somewhere.) On the one hand, you’ve got the patient cultivator. She’s out in the fields — probably Read more…
Sales and Marketing Alignment
ROI. It's a term most are familiar with, but very few can agree on. Marketers think it's one thing, salespeople think it's something else and C-levels think it's another thing entirely. Why do so many companies struggle with agreeing on simple things like terminology? Why does there appear to be so much disharmony among marketing,…