Print Is Dead? Don’t Tell These Top Digital Brands

 Is Print Dead? Not According to Some Top Digital Brands.

We’ve all witnessed the mass exodus from print to online content. Perhaps you’ve read one of the many articles forecasting doom for print media, such as this HuffPost piece, which declares that ” traditional media may be on its way out.” Yikes.

So, in this harsh climate, why would giant web-based brands like Airbnb, Net-A-Porter and Uber choose to launch print magazines? Are they too big to fail? Is it brand suicide? Or … are they onto something?