Interested in creating an app for your business, publication or service? Good thinking! More than 1 billion smartphones will be sold in 2016, and the app industry is expected to more than double from $11.4 billion in 2014 to $24.5 billion in 2016, according to a study by the University of Alabama at Birmingham’s School of Business. So this upcoming year is prime time to get on the app train!
Smartphones already outsell computers, but by 2016, smartphones will outsell laptops by double. Already, Internet giant Buzzfeed gets more than half of its traffic from mobile, and that’s not just because it’s a site full of GIF lists and headlines like “24 Hilarious Tweets That Perfectly Capture Your Existential Despair.” The Atlantic reports that even Buzzfeed’s longform content gets sizeable activity on mobile. Mobile readers of “Why I Bought A House in Detroit for $500”—a 6,000 word piece—spent an average of 25 minutes on the page. That is, in the words of Atlantic contributor Megan Garber, “a small eternity, in Internet time.”
So, regardless of your content, business or market, you’ll pretty much need an app in 2016, whether native or web-based. Here are six conventions and best practices to consider when building your app.