For those of you out there doing inbound marketing, some days it might feel like all you do is stare at a computer screen. Your world feels like an endless flurry of SEO, emails, Google Analytics, lead conversions, content creation and the Internet. But believe it or not, books (yes, those things you referred to back in the ’90s before Kindles and iPads existed) may be the key to refining your skills as an inbound marketer.
Here are my six picks for the best books for inbound marketers. (And don’t worry — you can read them on your eDevice. I won’t judge.)
If you’re at all committed to producing great content, then you know you need an editorial calendar (also called a “content calendar”). But with the plethora of tools available today, how can you figure out the most efficient and effective system to keep your team on track?
Today, video content is more important than ever for building your business and achieving your marketing goals. My background is in direct-response marketing, both business-to-business and consumer, but my education was in photography, illustration and advertising design. Throughout my corporate career, every design gig ended up becoming a marketing gig, since I often have some […]
If you’ve devoted any time to landing page design or paid any attention to your website’s lead conversion rates, you know exactly how critical your call-to-action (CTA) buttons are. Every aspect of their appearance and placement can impact conversion rates. By optimizing your CTA button design, you can significantly improve lead conversion. Here are five tips to make the most of your CTAs.
Gone are the days of hiring developers and programmers to build your own native mobile app. Now, other developers and programmers have spent their time and talent creating tools that cut out the middle man. These do-it-yourself native app-building platforms can save you serious time and money — if you choose the right platform that fits your […]
Your website is a well-oiled machine, a critical component in your firm’s marketing strategy. And one of the most valuable features of your website are its calls to action (CTA’s). CTA’s are what convert your visitors into prospects, leads and ultimately customers. Making a few small changes to your CTA’s can yield dramatic changes in your conversion rates.
One way to attract new customers (an integral part of any business and the inbound marketing process) is to meet said customers where they live: in their inbox.
There are various forms of email correspondence, but for the purpose of this blog, we’re discussing company newsletters specifically — that is, emails that contain a variety information including articles, offers, accolades, news briefs and repurposed blog posts.
So how often should you be sending your company’s e-mail newsletter? Once a month. The end.