March 4, 2016

Why You Should Be Using Video in Your Marketing Efforts

Today, video content is more important than ever for building your business and achieving your marketing goals. My background is in direct-response marketing, both business-to-business and consumer, but my education was in photography, illustration and advertising design. Throughout my corporate career, every design gig ended up becoming a marketing gig, since I often have some […]

Inbound Marketing, Video
February 1, 2016

How to Maximize Lead Conversion with CTA Design

If you’ve devoted any time to landing page design or paid any attention to your website’s lead conversion rates, you know exactly how critical your call-to-action (CTA) buttons are. Every aspect of their appearance and placement can impact conversion rates. By optimizing your CTA button design, you can significantly improve lead conversion. Here are five tips to make the most of your CTAs.

Ad Sales & Strategy, Design, Inbound Marketing
August 20, 2015

How to Capture More Leads with Calls-To-Action

Your website is a well-oiled machine, a critical component in your firm’s marketing strategy. And one of the most valuable features of your website are its calls to action (CTA’s). CTA’s are what convert your visitors into prospects, leads and ultimately customers. Making a few small changes to your CTA’s can yield dramatic changes in your conversion rates. 

Inbound Marketing
July 16, 2015

How Often Should You Send a Company Newsletter?

One way to attract new customers (an integral part of any business and the inbound marketing process) is to meet said customers where they live: in their inbox.

There are various forms of email correspondence, but for the purpose of this blog, we’re discussing company newsletters specifically — that is, emails that contain a variety information including articles, offers, accolades, news briefs and repurposed blog posts.

So how often should you be sending your company’s e-mail newsletter? Once a month. The end.

Just kidding. Unfortunately, it’s not that easy.

Content Marketing, Inbound Marketing