5 Things to Include in Your Influencer Marketing Strategy


With social media being one of the most effective ways to grow a brand in 2018, influencer marketing has logically been on the rise. In fact, according to Tapinfluence, influencer marketing delivers 11 times as much ROI as traditional forms of digital marketing.

If you haven’t included it in your marketing strategy, you might be missing out on some great opportunities. Here’s a quick look at what our expert influencer marketers have to say about influencer marketing and how it can help you grow your business.

Inbound Marketing, Social Media

Improving Your Lead Conversion Rate with Inbound Marketing

 Improving Lead Conversion with Inbound Marketing

More than 93% of companies that use inbound marketing increase their lead generation, and 42% increase their lead-to-sale conversion. Inbound marketing is quite simply the most effective way to get people’s attention, convert them to leads and guide them to a purchase. So if your business is creating engaging, quality content that resonates with your potential buyers, you’re well on your way to increasing your sales.

But that’s only the first step.

Increased traffic and attention is fantastic, but how do you convert those extra eyes to extra cash? Use smart content marketing strategies to guide them through the buyer’s journey (pdf). Here’s a breakdown of what it takes to improve your company’s lead conversion rate. 

Inbound Marketing

How to Write a Killer Blog Post

 How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued: If the article was good enough that it could make my prim and conservative English teacher allude to a swear word, it probably had something valuable to say.

Blogging, Inbound Marketing, Writing and Editing

How and Why to Become Hubspot Certified

 How and Why to Become HubSpot Certified

The inbound marketing platform HubSpot offers a range of certification programs, complete with extensive video training and study materials, that each culminate in an exam. 

Do you think it’s worth your time to study for and take a lengthy test, in addition to your day-to-day responsibilities, just to put a line on your email signature and resume? Some of you, I’m sure, will answer ” no way.”

Then why do so many marketers do it? Simple: It works. 

Inbound Marketing

What Is HubSpot — and Does My Company Need it?

 What is HubSpot? And does your business need it?

When I joined the team at madison/miles media, I had never heard of HubSpot. One of my first tasks as a creative specialist was to complete the HubSpot certification. This meant I would learn the ins and outs of HubSpot’s software.

At first, I thought taking an online course was the last thing I wanted to do – hadn’t I just taken enough courses in graduate school?

But having taken and passed the certification, I can now vouch for how meaningful, helpful and integral HubSpot is for companies looking to incorporate an inbound marketing strategy into their business.

Inbound Marketing