Inbound Marketing

Which is more effective for getting a message out: a megaphone or a stethoscope? Conventional wisdom says that a megaphone would get the job done much better. Why listen with a stethoscope when you can shout your message from the rooftops? However, today's marketing professionals have come to realize that the ability to listen is critical to successfully…

The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition…

The right customer relationship management (CRM) platform is critical to your business performance — but it’s not enough just to have a good system in place. If you and your team aren’t familiar with all of its features or unsure of how to get the most out of it, you could be missing out on…

For those of you out there doing inbound marketing, some days it might feel like all you do is stare at a computer screen. Your world feels like an endless flurry of SEO, emails, Google Analytics, lead conversions, content creation and the Internet. But believe it or not, books (yes, those things you referred to…

Consumers decide whether to click " back" after seeing your website in seconds. In fact, according to Google's own research, we can make up our minds about a design within 50 milliseconds — and even as quick as 17 ms. Talk about fast! Knowing this, it's crucial to put your business in the best possible…

From the very beginning, marketing has evolved along with the technology of the times. Traditional print campaigns have given way to elaborately short television advertisements, which have morphed into fifteen-second Read more…

Before you go churning out case studies or start toiling away on Twitter — indeed, before you engage in the first inbound marketing activity — you first must determine your goals, strategy and tactics. Yep, we're talking about an inbound marketing plan. This approach will not only help you avoid the dreaded failure to launch, but it will…