Top Tips for Building Buyer Personas


How much do you really know about your customers?

What print magazines do they read, and do they regularly spend time on Twitter, for instance? What are some of their key challenges? Where do they go online to get information for their job?

Those kinds of details can actually help you make smarter decisions about your marketing. In fact, building buyer personas that include details about areas such as behavior, motivations and goals is a crucial first step in developing an effective inbound marketing strategy. 

Content Marketing, Inbound Marketing

7 Overlooked Content Marketing Tactics  That Will Fuel Your Business Growth

No matter how fabulous your product or service is, if you don’t get your message out, you won’t drive traffic to your website… and you know what happens next. Nothing.

Even if you already know that content marketing can help you, there’s a significant difference between knowing content marketing is the solution and knowing how to create a solid content marketing strategy. That could be why only 37% of marketers say they have a defined content marketing strategy and 64% of marketers say they want to learn how to build a better content strategy.

Great content marketing strategies include many different tactics, and if you want your marketing to be truly effective, you have to decide on the ones that make the most sense for your business. While there are many different content marketing tactics you can use to fuel your business growth, here are seven of our favorites.

Content Marketing, Inbound Marketing

How to Increase Blog Traffic: 5 Easy Ways to Get More Readers

 5 Easy Ways to Increase Blog Traffic

So you have a blog, and you’re ready to establish yourself as an industry expert, promote your brand and sell more products and services.

The problem is, your blog isn’t the only one out there in the blogosphere — and before potential customers can read it, they have to be able to find it.

In this crowded reality, how do you make your content stand out and attract followers? After all, what’s the use of investing in a blog if you don’t have any readers — and more importantly, the right readers?

If you’re ready to learn how to increase blog traffic, check out these five tips for quickly beefing up your blog.

Blogging, Inbound Marketing

4 Reasons Why Twitter Is Right for You — and Why It’s Not

 Four Reasons Twitter is Right For You - Or Not

From retail giants to presidential candidates, it seems like everyone is on Twitter. The social media powerhouse has more than 320 million active users, with a billion unique visits monthly. If Twitter were a country, it would be the 12th largest in the world.

So apparently you can’t be successful today unless you embrace Twitter’s short-form microblogging — or can you?

Before you decide that Twitter is your next indispensable marketing tool, consider whether it’s worth the cost. Being purposefully present on Twitter requires time and resources; you need a person to develop and curate branded content; to post and manage it; and to reply to customers — and all of this has to be done within clearly defined brand guidelines. And even if you have the resources to devote to tweeting, it’s wasted energy if Twitter isn’t the right place for you to connect with your customers.

Here are the four strategic marketing reasons your company should be on Twitter – along with a few caveats.

Inbound Marketing, Social Media

What Is Inbound Marketing?


When I first began working with the fine folks at madison/miles media, I had no idea what inbound marketing was. I had previously worked in content marketing and journalism, but the concept of inbound marketing was completely foreign to me.

Inbound Marketing

How to Get Started with Video Marketing

 how to start video marketing

As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future.

Just check out these incredible stats:

  • YouTube has more than one billion users, which is nearly one-third of total global internet users.
  • People watch more than 500 million hours of videos on YouTube every single day.
  • Video is projected to represent 82% of all internet traffic in 2021.

When done right, the return on investment of video marketing can be huge. In fact, 51% of marketing professionals around the world said that as far as content goes, video has the best ROI. Marketers who use video increase revenue 49% faster than marketers who don’t use it, and social video produces 1,200% more shares than images and text combined.

If you want to learn how to do video marketing for your business, follow these useful tips.

Content Marketing, Inbound Marketing

SEO Basics: How to Choose the Right Keywords

 SEO Marketing: How to Choose Keywords

Have you ever looked at a keyword report before? All those tiny words and numbers, jammed into a long spreadsheet — it’s enough to make your head spin.

Keyword research is vital to any effective SEO campaign, and it’s also an important underpinning of your content marketing strategy. If you ever want to win the internet, you’ve got to make sense of that spreadsheet and learn how to choose the right keywords. So our SEO specialists have provided the basics to get you started on your keyword journey!

Inbound Marketing, SEO

7 Things We’re Thankful for at madison/miles media


Once again, Thanksgiving is here. It’s a time for hanging out with your family and friends, eating delicious turkey, stuffing, mashed potatoes and cranberry sauce, watching the Macy’s parade and learning about our country’s history. It’s also a chance to reflect upon what you’re thankful for in your life.

Here at the madison/miles media digital marketing agency, we are thankful for a lot of things. We have a talented team filled with awesome people who are always willing to learn and grow. We have amazing clients who trust in us to deliver only top-quality work. And we have big goals and dreams for where we want to go in the years ahead.

Inbound Marketing, Professional Development

How to Find the Right Social Media Marketing Company


Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available. 

According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million users on LinkedIn and Snapchat reaches 41 percent of 18-34-year-olds in the United States alone. Social media presents a huge opportunity to businesses that want to find and connect with their audiences, promote their content and establish authority in their niches.

Another advantage of social media, especially for small businesses, is that all the platforms, like Facebook, LinkedIn, Twitter, Pinterest, Instagram and Snapchat, are free to join. If you want to better target your audiences and promote your content, you can typically pay what you want for advertising and sponsored content.

When it comes to running social media marketing campaigns, you can either learn it yourself or hire a social media marketer for your business. The latter is typically better, because social media is much more complicated than it looks, and takes the dedication of at least one full-time staff member, depending on your company size. A great option is to find a social media marketing company that can help you.

Content Marketing, Inbound Marketing, Social Media