Account-based marketing (ABM) is one of the most effective B2B marketing and sales strategies. The fundamental idea is simple: Stop wasting time pursuing unqualified leads. Instead, target high-value accounts that Read more…
Inbound Marketing
In the healthcare industry, many people are involved in the decision-making process. These individuals have different roles, goals and agendas. Because of this, it’s hard to know who to target Read more…
More than 93% of companies that use inbound marketing increase their lead generation, and 42% increase their lead-to-sale conversion. Inbound marketing is quite simply the most effective way to get people’s attention, convert them to leads and guide them to a purchase. So if your business is creating engaging, quality content that resonates with your…
Which is more effective for getting a message out: a megaphone or a stethoscope? Conventional wisdom says that a megaphone would get the job done much better. Why listen with a stethoscope when you can shout your message from the rooftops? However, today's marketing professionals have come to realize that the ability to listen is critical to successfully…
The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition…
The right customer relationship management (CRM) platform is critical to your business performance — but it’s not enough just to have a good system in place. If you and your team aren’t familiar with all of its features or unsure of how to get the most out of it, you could be missing out on…
For those of you out there doing inbound marketing, some days it might feel like all you do is stare at a computer screen. Your world feels like an endless flurry of SEO, emails, Google Analytics, lead conversions, content creation and the Internet. But believe it or not, books (yes, those things you referred to…