Inbound Marketing

If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog. Not only do these blogs cover the topics I’m most interested…

With all the holiday parties this time of year, no one wants to be that guy on the outskirts of the circle with nothing interesting to say.

There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.

Traditional sales tactics and digital marketing alone aren’t enough to connect with challenging B2B healthcare prospects. Networking and relationship building will add to your success, but you’ll need more than Read more…

Account-based marketing (ABM) is one of the most effective B2B marketing and sales strategies. The fundamental idea is simple: Stop wasting time pursuing unqualified leads. Instead, target high-value accounts that Read more…

In the healthcare industry, many people are involved in the decision-making process. These individuals have different roles, goals and agendas. Because of this, it’s hard to know who to target Read more…

More than 93% of companies that use inbound marketing increase their lead generation, and 42% increase their lead-to-sale conversion. Inbound marketing is quite simply the most effective way to get people’s attention, convert them to leads and guide them to a purchase. So if your business is creating engaging, quality content that resonates with your…