August 28, 2019

How to Calculate and Use Marketing ROI

 marketing roi

Content creation is no longer optional for businesses that want to thrive in today’s competitive environment. Regardless of what it’s called — a blog post, infographic, video, etc. — content has become the way we consume information to help make better decisions in all areas of our lives.

When trying to find valuable content, we usually turn to Google. From looking for a recipe to figuring out where to buy the best jeans, we are now making more than 63,000 Google searches every second of every day. That adds up to 5.6 billion searches a day.

Understanding how to create great content and generate more traffic to your website through content marketing can help you attract potential customers. But it’s equally important to understand how to calculate what kind of return on investment (ROI) you’re receiving from your content marketing.

Then you can evaluate what’s working — and improve or eliminate what’s not.

Inbound Marketing, Sales Enablement, Sales Strategy

10 Proven Ways to Increase Website Traffic

 increase website traffic

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

If you’re looking to increase website traffic with both organic and paid ways, here are 10 methods that are proven to yield results.

Content Marketing, Inbound Marketing, PPC, SEO

Why Yelp Matters to Health Care Professionals

 Check Our Your Yelp Reviews

Have you checked out your reviews on Yelp?

That’s right. The same site that allows individuals to post reviews of restaurants and beauty salons allows them to also post reviews of physicians.

Yes, we wonder if people truly can accurately evaluate the true quality of the medical services that they receive. But, like it or not, patients are sharing their opinions online — and you need to know what they’re saying.

Healthcare, Inbound Marketing, Social Media
August 25, 2019

5 Steps to Getting Started with Inbound Sales

 Getting Started With Inbound Sales

“Hi, can I speak to Jordan? Hi Jordan, this is Mike at ACME. I saw you were interested in our wireless network systems and I wanted to talk to you about that. Just so you know, our routers are ranked best-in-class and we’re having a Fourth of July weekend sale.”

What do you think? Would you like to keep talking to Mike, or do you wish that you had let it go to voicemail?

Most people, me included, hate getting these calls. We think, “Ugh, a sales pitch,” and get off the phone as quickly as possible. We say “I’ll think about it,” or “Get back to me in a month” — anything to get the overly enthusiastic salesperson off the line, so we can get back to the email we were drafting, the report we were supposed to have put together yesterday, the latest blog post we need to write.

Inbound Marketing, Sales Strategy
August 13, 2019

Top Tips for Building Buyer Personas


How much do you really know about your customers?

What print magazines do they read, and do they regularly spend time on Twitter, for instance? What are some of their key challenges? Where do they go online to get information for their job?

Those kinds of details can actually help you make smarter decisions about your marketing. In fact, building buyer personas that include details about areas such as behavior, motivations and goals is a crucial first step in developing an effective inbound marketing strategy. 

Content Marketing, Inbound Marketing
June 12, 2019

7 Overlooked Content Marketing Tactics  That Will Fuel Your Business Growth

No matter how fabulous your product or service is, if you don’t get your message out, you won’t drive traffic to your website… and you know what happens next. Nothing.

Even if you already know that content marketing can help you, there’s a significant difference between knowing content marketing is the solution and knowing how to create a solid content marketing strategy. That could be why only 37% of marketers say they have a defined content marketing strategy and 64% of marketers say they want to learn how to build a better content strategy.

Great content marketing strategies include many different tactics, and if you want your marketing to be truly effective, you have to decide on the ones that make the most sense for your business. While there are many different content marketing tactics you can use to fuel your business growth, here are seven of our favorites.

Content Marketing, Inbound Marketing