Imagine a world where your potential customers just can’t stop hearing about your products — your lawnmowers, for discussion’s sake.
Their colleagues mention how much they love their new lawnmower. Their Facebook friends are posting about how easy it was to buy a lawnmower from you. Their Twitter feed shows people tweeting about how great your customer service was when their lawnmower broke down. When this potential customer needs a new lawnmower, choosing your company will be a no-brainer.
This fictitious lawnmower company is doing something that many businesses fail to do: They’re leveraging solid inbound marketing strategies to turn their customers into brand ambassadors, or promoters.
The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google’s ranking algorithm. That left the top two factors up for debate.
Later, Google Senior Search Quality Strategist Andrey Lipattsev shed light on that during a truly enlightening Q & A with several web marketing experts (embedded above). Lipattssev noted that content and backlinks were the top two ranking factors.
While most of us grasp the concept of delivering relevant, keyword rich long-form content, earning backlinks can still be tricky business. Check out these three link building lessons based on work we’ve done with the Health and Wellness Alliance for Children, a collective impact organization dedicated to improving the health and well-being of children in the Dallas area.
As we’ve discussed many times on the madison/miles media blog, one of the most important components of an effective inbound marketing strategy is creating high-quality, unique content that will draw leads to your site.
Sure, you can create eBooks, whitepapers and podcasts, but one of the best ways to consistently draw potential leads to your site is through your blog.
Once you’ve created well-written and attention-grabbing blog posts (we recommend sticking to the sweet spot of 1,000 to 1,200 words) you can’t just sit back and relax. You need to know how to make your blog popular! You want to get noticed, get more comments and get readers who will share your content with their network.
Working remotely is all the rage. Both businesses and employees are experiencing the huge range of benefits that remote work has to offer.
From the business standpoint, companies can save money on office space, have a more focused workforce, experience less employee turnover and contribute to the sustainability of the planet, since people aren’t commuting to the office.
Employees can enjoy an improved work/life balance and be more productive because they have fewer distractions. This can help them accomplish more in a shorter time, experience less stress and be more engaged.
With these perks, it’s no surprise that remote work is catching on. In 2012, 39% of Americans reported that they worked from home at least some of the time. Today, 70% of employees work remotely at least once a week, and 53% are telecommuting at least half of the week.
Remote work is key to success at our digital marketing agency in Dallas. By opening up our positions to professionals all around the world, we’re able to find the best employees available. They enjoy the flexibility of working from home, and we’ve discovered that they are, indeed, more engaged and happier with their jobs. Happy employees = a better company!
However, we wouldn’t be able to thrive as a remote team without the best communication and workflow management tools and software at our disposal. Here are some of the essential tools for assembling a successful (and happy) remote marketing team.
Sales enablement has moved up the list of priorities for many marketing companies. In its State of Inbound 2018 report, HubSpot noted that 37% of marketing leaders placed it as one of their top initiatives, as it has provided companies with a more efficient and effective approach to the traditional sales process.
When it comes to understanding what sales enablement is, there are a number of different definitions to choose from — so don’t get too caught up in that confusion. Regardless of which definition you choose, sales enablement is essentially the process of sales and marketing agencies or teams working together to achieve a singular goal.
In the past, sales and marketing often operated in silos and, while they supported one another’s efforts in theory, there was little communication or interaction between the two.
Sales enablement provides salespeople the tools and resources they need to maximize their efforts. That support can come in many forms, including technology tools, specific marketing information and resources targeting their ideal customer. One of the best ways to do that is through developing sales enablement content.
If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly users.
While all companies stand to gain from joining the largest professional network online, Forbes says that LinkedIn is especially powerful for B2B companies. Unlike Facebook, LinkedIn is designed for professional connection. Many professionals will turn there first when looking for credible companies who can meet their needs.
A blank screen. A blank piece of paper. A blank mind.
How often have we all sat in front of our notepads or keyboards, only to draw a complete blank? The next time you’re struggling with a bad case of writer’s block, consider these sources for strategic inspiration.
Maybe you’re a David in an industry of Goliath competitors, searching for your metaphorical slingshot.
Small businesses and startups often have to “fake it until they make it” — marketing automation allows them to do just that. These solutions help independent companies (and their digital marketing agencies) operate their businesses like larger enterprises by getting specific messaging in front of potential customers in an accurate, timely and efficient manner.
How does reading from a screen affect our concentration, empathy and engagement with what we’re reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read.
For marketers, that has often translated into a preference for short, bite-sized online content.