If you’re thinking about setting up social media accounts for your medical practice — or if you’ve already done so but aren’t sure what to do now — take heed. We’ve listed some quick and dirty do’s and don’ts for health care providers who need some help keeping those Twitter, Facebook and Instagram streams flowing…
Healthcare
Traditional sales tactics and digital marketing alone aren’t enough to connect with challenging B2B healthcare prospects. Networking and relationship building will add to your success, but you’ll need more than Read more…
In the healthcare industry, many people are involved in the decision-making process. These individuals have different roles, goals and agendas. Because of this, it’s hard to know who to target Read more…
The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition…
While many of the tactics used in traditional marketing can be applied to healthcare marketing, there are certain ways that healthcare marketing stands apart. One big differentiator is that healthcare Read more…
Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician burnout. Plus, there’s no way to measure ROI.