Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it. According to the Content Marketing Institute, “content marketing generates over three times as…
Last summer, Cleveland-based Rainbow Muffler & Brake contacted madison/miles media after finding us through our blog and looking into our digital marketing services. The company's marketing efforts were underperforming, and it needed more leads (in the form of calls, specifically) for its six locations.
