Email marketing is a great way to promote products and services, advertise sales and stay connected to your audience. But given the vast variety of email marketing platforms out there, how do you pick the one that’s best for your business’ needs? When making this decision, there are a few important factors to consider.
It can be disappointing, after designing, coding, and sending a bulk email, to see a dismal open rate. According to MailChimp, even the biggest and best companies rarely break a 20% open rate in their email blasts.
We all know the drill because we do it ourselves with email we receive: Most of us trash marketing emails without a second thought. So how do you make your email stand out from the crowd? Check out these four best practices for sending bulk emails.
Email newsletters are an incredibly powerful content marketing tool. Savvy marketers consistently trumpet the benefits of email marketing, touting conversion rates that consistently surpass those of social media and often exceed those of search and pay-per-click.
In fact, Campaign Monitor says that the average company sees a $38 return for every $1 spent on email marketing. To start seeing those terrific returns, ensure that you have these 4 key email newsletter components.
How many sales emails do you get each day? Now, be honest — how many do you actually open? And of those that you open, how many do you take action on?
Chances are high that your inbox is inundated with business, personal and sales offers each day, and so are the inboxes of your prospects and customers. A recent report by The Radicati Group shows that over 205 billion emails were sent and received each day in 2015, and that number is expected to grow to over 246 billion by the end of 2019.
Last week, we looked at some of the trends in e-mail, courtesy of e-mail marketing and newsletter service MailerMailer, which has compiled the Email Marketing Metrics Report after analyzing more than 900 million e-mail messages.
The rollout of Gmail’s new tabbed inbox format last May led to all kinds of speculation about declining open rates and sales, but it wasn’t until recently that marketers had real data to evaluate to see whether all that nail-biting was worth it, or just torture for the cuticles.
If you work in marketing or sales, you’re probably already familiar with sales sequences.
Sequences are the series of actions a salesperson takes to brings leads into the funnel and eventually turn them into buyers. They include phone calls, emails, in-person meetings, live demos and other touchpoints where salespeople and leads interact. They are pre-determined and, when done effectively, can lead to increased sales and revenue.
If you want to create an efficient sales sequence strategy of your own, here are some best practices to keep in mind.
Your company’s email newsletter has the potential to be an incredible lead generation tool.
If you want to be an email conversion commando, you’ll need a killer email template. In the world of email marketing, a killer template doesn’t incorporate all the latest shiny bells and whistles. On the contrary, the best email newsletters follow these five simple rules.
