The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success. As traditional advertising has…
You know you need a digital marketing agency to help you generate leads, attract customers, manage your social media pages, write and send your emails, write your blog posts and secure backlinks on high-authority websites. But you aren’t sure whether you want to hire a local digital marketing agency or go with another company that's…
Developers: They sometimes dress funny and often use words like " algorithm," " cascading style sheets" and " meta tags." If your company is about to launch an app or revamp your website, you may worry about communicating with people who speak a different language. But with these seven tips, your team and your developers…
It can be tough to keep up with the cool kids of Generation Y, also known as Millennials. But these 79 million teens, 20-somethings, and early-30-somethings have a strong purchasing power of about $170 billion per year, so it’s worth appealing to them if they’re a demographic that makes sense for your products or services.
A good call to action can be the difference between a site visitor and a company customer. These simple yet powerful items help kick off the inbound marketing process of converting visitors into leads — and leads into customers. With that in mind, you'll want to make sure your site's CTAs are up to par by…
Now that technology has allowed virtually every consumer experience to become more personalized, it’s not surprising that marketing has become more customized, too. Just as inbound marketers create a buyer’s journey that gives individual buyers the kind of content they're actively searching for, account based marketing, or ABM, is creating a better way for marketers…
The right customer relationship management (CRM) platform is critical to your business performance — but it’s not enough just to have a good system in place. If you and your team aren’t familiar with all of its features or unsure of how to get the most out of it, you could be missing out on…
